After Middle East, Reliance takes Campa to Nepal in partnership with Wai-Wai noodle maker

New Delhi: Reliance Industries LTD’s fast-moving consumer goods (FMCG) lever Reliance Consumer Products Limited (RCPL) in partnership with Wai-Wai noodle manufacturer Chaudhary Group (CG) to start Campa Fizzy Drink in Nepal.

Earlier this year, the company launched Campa at the UAE and marked its entry into international markets. He established a partnership with the Agthia Group for the Middle East launch. The brand is now available in Oman, Bahrain and Qatar.

Since he bought Campa in 2022 and restarted the Cola brand of the 1980s the following year, RCPL has expanded the brand in India and abroad.

“Campa is a heritage brand that has been founded more than 50 years ago and continues to enjoy the love of consumers. We invest in the long run and see a great potential for accelerated growth in the region,” he said.

Nepal partner

The Chaudhary Group is a Nepal Holder that runs more than 202 companies worldwide and 261 brands. Food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate and hospitality. It sells Wai-Wai-branded Noddles in various global markets, including India.

The company said Chaudhary Group’s expertise in production and distribution in the food and beverage industry will emerge smoothly from Campa products throughout local supply and Nepal.

“This strategic alliance not only expands our beverage portfolio, but also strengthens our position as a key player in the competitive beverage market of the region.

The Campa portfolio in Nepal will start Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick from Campa Energy.

Zorlu Coke and Pepsi

In India, Campa made a little noise for those who were in charge of those who were in charge of Coca-Cola and Pepsico by offering an RS10 gas beverage and partnership with Jiostar as a joint sponsor for IPL 2025. RCPL is set to invest La1,000 Crore to build a new bottling plant for Campa in Bihar.

RCPL reported revenues La11,450 crore for FY25. Campa passed LaIn FY25, it caught more than 10% market share in the turnover category in the turnover category in the turnover of 1,000 Crore and in certain states in India. Reliance Industries entered the FMCG market in 2022 and launched several brands and watched the formation and inheritances in the last two years.