Deepika Padukone’s 82°E loss narrows to ₹12.3 crore amid skincare firm’s cost-cutting efforts: Report
Bollywood actress Deepika Padukone’s skincare brand, 82°E’s parent company DPKA Universal Consumer Ventures Pvt. Ltd saw net losses narrow by around 47%. ₹12.7 crore for the financial year ending 2024-25, the news portal reported. money controlReferring to Ministry of Corporate Affairs (MCA) applications.
According to the news portal’s report, DPKA Universal Consumer Ventures’ net loss in the financial year ending 2023-24 was as follows: ₹23.4 crore, according to data collected from Tracxn.
Revenue dropped due to cost-cutting measures
Deepika Padukone’s skincare brand revenues drop 30% ₹14.7 billion crore in the financial year ending 2024-25. ₹The news portal reported levels of 21.2 crore in the previous fiscal.
The news portal also reported that the private sector company has reduced its costs to increase sales efforts to return to profitability.
MCA data cited in the news report also suggested that the company’s total expenses fell by Rs 25.9 crore in FY 2024-25, indicating a decrease from the previous year. ₹47.1 crore compared to previous year’s levels. However, the data sheds light on the fact that the company’s expenses are much higher than its income, as it continues to make losses.
82°E reportedly recorded sharp decline in marketing expenses ₹4.4 billion in fiscal year 2024-25 ₹20 crore level in the previous fiscal indicates that the company is paring back customer gains after its FY 2023-24 push failed to yield results.
According to the news portal’s report, the company did not respond to queries sent regarding the development.
82°E’s position in the skin care market
While Deepika Padukone’s 82°E competes with other direct-to-consumer brands like Foxtale, mCaffeine and Plum in the regular market, it also competes with other premium brands like Estée Lauder and L’Occitane.
According to the news portal’s report, the company has been promoting its products despite Deepika Padukone taking advantage of the Bollywood actress’s reputation and followers on social media. ₹up to 2,500 ₹4,000.
The company also competes with other companies like Nykaa and Katrina Kaif’s makeup brand Kay Beauty.
According to data compiled from the Tracxn website, the company’s paid-in capital ₹8.92 crore as on November 25, 2025. Prakash Ramesh Padukone and Deepika Prakash Padukone are the directors of the company.
Jigar K Shah and Deepika Padukone are the co-founders of the company.
The data also showed that the founders of the company hold 58.3% of the total shares, Deepika Padukone Family Office holds 6.2% shares, while 14.6% shares are held by Angel investors; they are among the majority shareholders of the skin care company.
