Kyle and Jackie O bleed listeners while ARN coffers shrink

The main company behind Kyle & Jackie O Show It has been deceived advertisers since the malicious launch in Melbourne, a market that makes the country the largest in the country according to the population.

A year after Sydney Duo trying to break the Victorian Capital, numbers from the SMI guide published inside Age Show Arn syndicating Kyle & Jackie O ShowAccording to the same period last year, 13% of the company decreased by 13% in advertising revenue and continued to bleed.

The owner of Kiis and Gold FM radio networks fell from 28% to 24% of metro advertising revenue and fell to Southern Cross Austereo (the owner of Triple M) and Nova Entertainment with 33%.

Arn later made great cost deductions last year and with $ 40 million deductions, including mass surpluses. announced In February. Among the various living sections were Zach Mander and Dom Fay’s show late at night in Brisbane and 70 to 100 support on the network. approved To be in the joinery block and for a long time head content officer Duncan Campbell affected consulting role.

Speaking at Australia’s independent media agencies event last week, Arn CEO Ciaran Davis described the launch in Melbourne as a “insignificant disaster ,, while Kyle Sandilands showed the accusation for other executives in Melbourne and other Arn.

Sandilands, “I honest you honestly. I blame you. I blame you. What we have to do has emerged from the first day.

Mediaweek’s report He also stated that Sanddilds acknowledged that the presentation was a disaster in the conference appearance. The explanations acknowledge that Sanddilands and Jackie Henderson did not enter the resonance with Melbourne listeners and that strategy change may be necessary to capture this market.

ARN did not answer for comments when communication was established Crirase.

Latest GFK Radio Rating Survey saw Kyle and Jackie O, they are already losing listeners in Melbourne, falling to 5.1% of the audience’s share in the city – lower than 5.8% – their predecessors Jase Hawkins and Lauren Phillips (now in Nova). Hawkins and Phillips, at the end of 2023, the last in an ARN network, end up With 9.1 % audience share.

Kyle and Jackie comes after the loss of high -profile advertisers following social media campaigns on the programming content, on the programming content, defined As Boycott campaignists, as “violent women’s hostility”.

While SANDILANDS accused Last week, the campaign, organizers argue that the show has an impact on advertising income last week.

An opponent told the national radio server Cirakey: “I think the shows delegate the radio and make a dark shadow in the industry. Strange, lowest common sect content.”

Almost half Between 2023-24, all complaints about the moral standards against Australian Communication and Media Authority Kyle & Jackie O Show45% of the complaints were made about “not suitable for publication”. However, between the years 2019 and 2023, the authority began only three investigations and only one of them resulted in a applicable action.