Launch 6 projects, enter new cities in next 12 months

The New Delhi-based company will launch six projects, including group housing, villas and plots, in existing markets and new locations such as Lucknow, Vrindavan, Ghaziabad and Greater Noida in the next 12 months.

Rohit Kishore, CEO of Hero Realty, said in an interview: “Over the last two-three years, the company has been growing strategically. In the next phase, the target is to become one of the top three developers in north India. We have already tied up land for project launches in FY27. Going forward, we will look at more new locations and satellite cities in NCR (national capital region) and north India for future projects.”

Last November, Hero Realty and HDFC Capital Advisors, the real estate private equity arm of the HDFC Group, have come together to form a partnership. ₹1,000 crore platform to develop housing projects in tier 1 and tier 2 cities. The aim of the partnership was to enable faster expansion in markets.

Hero Enterprise is home to businesses ranging from: real estate, steel insurance brokerage along with an active investment office. It was founded by Sunil Kant Munjal, the youngest son of Hero Group founder Brijmohan Lall Munjal. Hero Homes is the housing brand of Hero Realty, founded in 2006.

Hero Realty is developing over 5.2 million square feet in NCR, Punjab, Uttarakhand and Himachal Pradesh. It sells houses at prices in the range. ₹1.5 crore ₹6-7 crore.

premium homes

“Our strategy is to have products in different price categories, but we will not go beyond this premium price range. Even in Gurugram, the luxury home category may be oversold, but there is demand in the region.” ₹2-5 crore range and more premium ₹5-7 crore category,” Kishore added.

Hero Realty has launched projects in Gurugram, Mohali and Ludhiana in 2025-26 and has a recent planned development in the existing Haridwar district.

The company recently tied up with Panasonic Electric Works India for co-branded residences at the high-end Dwarka Expressway project called The Palatial in NCR. Price of approximately 50 houses ₹5.25 crore and above will have the advanced smart living solutions that Panasonic will bring.

Real estate markets in tier 2 and 3 cities have not recovered as quickly as in major metros after the pandemic; The main reason for this was the slowing of economic recovery.

Pankaj Kapoor, managing director of Liases Foras Research, said sales in tier-2 cities fell 12% year-on-year in the 12 months ending September 2025. Sales in tier 1 cities (top eight metros) fell 4% during this period. However, new project launches have increased in tier 2 cities.

“If supply continues to increase in these markets, sales will also increase going forward. Post-pandemic, developers have mostly focused on major cities and luxury projects. However, high-end cities are reaching saturation to some extent and as a result, developers are becoming more open to exploring smaller real estate markets,” said Kapoor. he said.

Among smaller cities, Jaipur, Lucknow, Vadodara, Surat, Nashik and Nagpur performed well in terms of sales, according to Liases Foras.