Lego posts sharp rise in profits on increased revenue
Danish toy maker Lego reported sharply rising net profit for 2025 in results announced from its head office in the town of Billund.
It was stated that the profit reached 16.7 billion crowns ($3.6 billion), an annual increase of 21 percent.
Revenue rose 12 percent to 83.5 billion crowns, driven by strong demand across all market groups and among both children and adults, which the company attributed to “strong brand equity, innovative new products, strategic partnerships and excellent retail practices.”
Lego expanded its product range to more than 860 products last year, with favorites such as Lego City, Lego Technic and Lego Star Wars, as well as new products Lego Botanicals and Lego Icons.
Lego highlighted its partnership-based Formula 1 sets and the increase in its digital gaming range with the 2025 racing season.
Chief executive Niels B Christiansen said the company gets more than half the share of recyclable and recycled materials in its toy production.
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