Maternity retailer worn by Kate enters administration
During his three pregnancy, Motherhood Fashion Retailer Seraphine, whose clothes were worn by the Wales Princess, quit trade and entered the management.
The consulting firm confirmed that Interpath was appointed to the BBC by the company on Monday and that the “majority” of 95 personnel have been made unnecessary.
He said that the brand has recently experienced “trade difficulties” that he has faced with “fragile consumer confidence”.
The fashion retailer was founded in 2002, but perhaps when Catherine wore her birth clothes several times, it went to the top, which led to the rapidly sold items.
Before approved that managers reported by the Financial Times were appointed, Seraphine’s website offered discounts for 60%large products. It seems that those who shop for the site can no longer be accessed.
The main job of the management is to save the company, and managers will try to save it by selling it or selling a part. If this is not possible, it will be closed and all -sellable assets will be sold.
Interpath’s British General Manager Will Wright said that economic challenges such as “increasing costs and fragile consumer trust” proved that “very difficult to overcome” for Seraphine.
Interpath said that options were investigated for business and assets, including the Seraphine brand.
The retailer’s flagship store was in London, Kensington High Street, but other well -known shops such as John Lewis and Next stocked their goods.
The increase in Seraphine popularity, which was partially directed by wearing her clothes, led to the list of the company at the London Stock Exchange in 2021 before returning to private property in 2023.
In April this year, Interpath said that the company “restarted the brand identity and focuses on form, function and appropriate”.
“However, by continuing to mount the pressure on the cash flow, the managers of the enterprise tried to take an accelerated examination of investment options, including discovering sales and re -financing options.” He said.
“Unfortunately, before the solvent option is available, managers then decided to filing for the appointment of managers.”
Interpath, as a result of the collapse of the company unnecessary personnel will be supported to make allegations about the service of the support payments.
