Samsung rules out India listing, to focus on AI-integration, interest-free finance to fuel growth
New Delhi, Dec 25 (PTI) Samsung Electronics has refused to list its business in India for now and said it will instead focus on accelerating the adoption of artificial intelligence in its products and expanding its consumer finance arm to boost sales in one of its key growth markets.
The South Korean giant is looking to deepen its manufacturing footprint in India and has applied under the production-linked incentive (PLI) scheme for components to produce mobile phone displays in India, Samsung Southwest Asia President and CEO JB Park said in an interview with PTI.
Samsung operates the world’s largest smartphone manufacturing facility in Noida, which has become a major export hub in recent years.
When asked about the possibility of an IPO, Park said: “No, we have no such plans at the moment.”
While other South Korean rivals such as Hyundai Motor India and LG Electronics tap public markets to raise capital and strengthen their local footprint, Samsung favors internal growth over market-funded expansion.
The strategy reflects a dual purpose: leveraging artificial intelligence to differentiate products in a crowded consumer electronics market and using financing solutions to increase sales in an environment where global demand is slowing.
Park said Samsung will be adequately financed through its capital requirement to invest in growth opportunities. Besides IPO, there are also different ways to raise capital such as corporate debt or corporate bonds.
“Therefore, there are multiple options to deploy working capital. So an IPO is not Samsung’s plan,” he said.
By prioritizing operational expansion over an IPO, Samsung is signaling confidence in its long-term growth potential in India while maintaining tighter control over its strategic and financial direction.
Park said Samsung is considering expanding its interest-free finance plan to include home appliances. It is currently selling smartphones on interest-free monthly EMIs and the same is now being extended to televisions and washing machines.
“More than 40 percent of smartphones were sold through Finance (Samsung EMI plan),” he said.
When asked what kind of growth Samsung expects in this segment, Park said: “This segment (Finance) is growing 10 percent every year.”
This plan is a huge “growth engine” for Samsung India to expand in rural markets in the north and northeast.
Park said artificial intelligence will be the cornerstone for future Samsung products. Some of these will be on display at CES 2026, the world’s largest consumer electronics and IT trade show, in Las Vegas next month.
He said the company’s AI devices are entering a “new inflection point” that delivers smarter, more personalized experiences that improve daily life.
He added that Samsung will also draw attention to innovations in TV technology at the “First Look” event to be held in Las Vegas on January 4, 2026.
Samsung will unveil upgrades to its AI device lineup at CES, including the AirDresser, Laundry Combo, WindFree Pro Air Conditioner, and the flagship Jet Bot Steam Ultra robot vacuum.
The improvements combine AI-powered customization with hardware enhancements to deliver smarter fabric care, intuitive temperature control, and seamless cleaning experiences tailored to user lifestyles.
Samsung will showcase its upgraded AI Refrigerator Family Center in the kitchen, integrating Google Gemini for the first time. New AI Vision improves on-device food recognition by expanding the types of fresh and processed foods the refrigerator can identify and manage, delivering a more flexible and comprehensive kitchen experience.
Samsung will also expand its Micro RGB TV lineup by introducing next-generation display technology that aims to set new standards for premium home viewing.
Emphasizing its global artificial intelligence goals, Park stated that Samsung employs more than 10,000 engineers in three R&D centers and one design center in India and contributes to both local and global product innovations.
