Trade Desk tanks on CFO departure, Q2 results and Amazon competition

Shares Commercial table Ad-Tech Company, explaining that the CFO has been separated and expressed the analysts’ concerns about increasing competition, the worst days in the record fell 39% on Friday. Amazon.

The commercial desk, which was opened to the public in 2016, was subjected to the steep front enemy in February, when stocks fell by 33% in a longing for income. Inside Second quarter earnings report On Thursday, the company met the expectations of earnings and income, but the results did not affect investors.

The commercial desk specialized in providing technology to companies that want to target users throughout the web, in question Finance Chief Laura Schenkinin leaving work and was replaced by Alex Kayyal, who worked as a partner in Lightspeed Ventures.

Although some analysts are uneasy to change the sudden change in the best finance role, the greater concern is Amazon’s increasing role in the online advertising market and the potential effect of President Donald Trump’s tariffs on advertising expenditures.

Amazon has emerged as an important player in the digital advertising market in recent years and now the third Google And Meta. Last week, Amazon reported a 23% increase in advertising revenue for the second quarter and increased to $ 15.7 billion exceeding estimates.

Amazon’s advertising business is largely connected to its platforms, brands pay to explore in the expanding market. However, the Amazon’s demand -side platform (DSP), which allows brands to place advertisements on a wider internet property, gains more resonance in the market.

Wedbush analysts said on Friday, “Amazon, traditionally on the open internet, the private ‘Premium’ advertising inventory loses weight, confirms the power of the DSP and claims that the value proposal of the commercial desk can be overcome over time.”

Wedbush analysts reduced their ratings at the commercial desk to the equivalent of waiting from the Buy and stated that Amazon’s latest advertising integration. Disney As a sign of the company’s aggression.

He was asked to the executives at the commercial desk in a call for Amazon and replied, claiming that companies were not really competing, and stressed that Amazon had always conflict because he would give priority to his own property.

“A scale DSP, such as a trade desk, is becoming necessary, as CEO Jeff Green said, as we need to buy advertisers from everything and we need to do it without conflict or reconciliation.” He said. “As far as I understand, Amazon has doubled the main video inventory supply in recent months. This creates a series of conflicts.”

In the second quarter, the commercial desk, according to the analysts participating in the survey by LSEG, an increase in annual income rose to $ 694 million. 41 cents defeated predictions with a penny.

When we look at the third quarter, the tariffs of the Trump administration were also a theme, because the company envisaged at least $ 717 million revenue and represented at least 14% growth.

“From a macro point of view, some of the largest brands in the world are absolutely oppressed and some uncertainty.” He said. “Some have to respond more to tariffs than others. Many of them manage inflation concerns and the relevant pricing.”

With the collapse of Friday, the commercial table shares decreased by 54% for the year, while the S&P 500 increased approximately 9%. The commercial table was added to S&P 500 in June.

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