Tanishq unlocks locker value with new exchange plan as gold sprints on

Last month, the company has published a new campaign within the scope of the exchange program in Tanishq, and for the first time, even low to 9 Karat, it offered a ‘0% deduction’ for all gold categories.

The old gold change is rising for the retailer, now about 33% of the purchases are linked to old gold pieces and ornaments stock markets. The company expects the number to touch 40% with the new presentation. Tanishq attracts 9% of its business to allow consumers to change their old Tanishq parts.

“There is 25,000 tons of gold in private cabinets throughout India. We import approximately 740 or 750 strange tons every year. We help people open the value.” He said. Mint Tuesday.

On Tuesday, the jewelery and the clock retailer released the September quarter update to the stock market. Domestic jewelry business, 19% growth in the second quarter, while the number of buyers an annual marginal (Yoy) decreased.

Skyrockacting gold prices are eerie shopping in India, who typically buys gold in the festival season and in the future of the year.

Gold prices have boiled and reached the highest level of all time. The prices of precious metal increased by 20% in the last three months. On Tuesday, the price of 24 carat gold in Delhi is around La1.11.981 per 10 gm, 22-your decision La1,02,649.

“Increased gold prices increased a significant ticket size that balances annual decreases in the number of buyers. The impact of Q2FY25’s high base (due to special task reduction) was balanced with the early start of the festival season in October of this year. These growths were fed with important investments supported by consumer increases.

The zero savings policy indicates a change from the previous bids in which deductions are applied according to the purity of gold. Previously, consumers can only exchange gold on the purity of 14 carats.

Chawla is part of the Gold Change Program’s “promoting demand” investment. Tanishq has run more than 500 stores in India for the year ending on March 31, 2025. The new exchange program was released in the flagship Tanishq stores. The company also sells jewelery under MIA and Caratlane brands.

The program requires additional costs for titan. “We are exposed to more working capital because we buy it on -site, Chawla said. “We want to continue for a longer time. It also helps to give people an emotional hook,” he said.

High gold prices in India slowed down purchases last year. “People are withdrawing. In the previous quarter, people were a little impressed because gold prices increased by 50% annually.” He said. “Now, with the change program and festival season, we expect people to be collected because they want to participate in celebrations, gifts and weddings. Buyers have been suppressed in the first half of the year, but now we are starting to see this lifting.”

In June quarter, the company’s jewelery department reported a growth of 19% per total income, except for bullion and digi-gold sales.

Tanishq, Mia and Zoya’s India business grew 18% La11.217 Crore. High gold prices and challenging market conditions have seen that customers are turning to gold purchases, that they have achieved better growth in gold jewels and that there were coins against cuffed jewels.

While the prices of the yellow metal continue to climb, more consumer walks to the stores to get money. “Gold coins in general continue to lead to growth between the boundaries. More and more people are interested in gold as an investment tool, whether more people, coins, whether coins (stock market investment funds). People come to buy gold and change later.” He said.