More Southeast Asian flock to China’s Chongqing thanks to social media

A new trend directs Southeast Asian tourists to Chongqing, China – the viral social media clips of the monoray passing through a residential building, perched buildings on the rugged land, and a pedestrian bridge on the 13th floor.

In a statement to CNBC, the Chinese online travel platform, Flight reservations from Southeast Asia to Chongqing increased more than six times during the Dragon Boat festival holiday on May 31 this year.

“In 2025, we have achieved a 12 -fold increase in the demand for Chongqing compared to demand for other cities,” Klook’s General Manager Sarah Wan, General Manager of Malaysia, Malaysia and Singapore. He said. For other popular cities such as Beijing and Shanghai, the demand doubled and doubled for Chengdu.

Chongqing attracted attention online for duality – Three Gorges and DAZU ROCK CARGINGSAnd the futuristic architecture inspired in the name of the nickname, “Cyberpunk City”.

The reason for this is that young adults turn to social media for suggestions while planning their holidays, 79% of thousand -year and gene z travelers do this, Klook Travel Pulse Research It was released in February.

This referred to the way for his friends who want to visit the city for the “8D spell” for Ong Singapore National University, a 24 -year -old license for Ong Chong Yu and “8D magic” and Tiktok for “8D magic”.

Chinese Language and Chinese research in Beijing in Beijing visited Chongqing on a weekend trip in March. He said he found the unique view of the city most unforgettable.

“[It] It climbs up and down the mountain to go to the other from one way, the first floor of one building can be the 15th floor of the other. “He said.

In addition to social media Hype, a improvement in opportunities and various activities contributed to the increasing popularity of the city.

Edmund Ong, the Southeast Asian Senior Regional Director at Trip.com, Edmund Ong, to CNBC, means a wide variety of activities available for tourists.

“Elderly people have enjoyed Chongqing for a long time for their beautiful landscapes, including Yangtze River and three Gorges, and young travelers have seen viral on social media in many places.”

However, a good holiday requires more than good landscapes.

Although Chongqing has been more crowded since the last visit of OngQing on OngQing in 2018, “the crowded control of the city is great,” he said, “So I was quite tidy to walk around.”

Gao Ling, General Manager of Chongqing Municipal Culture and Tourism Development Commission, said in an interview with CNBC from Mandarin, the municipality focused on making it more suitable for tourists.

The municipality has invested more in transportation systems for those traveling into and outside the city. In an interview with CNBC in Mandarin, Gao said that City aims to make it easier for other major cities such as Beijing and Chengdu, and other big cities, such as Chengdu, and City, such as Chengdu.

Earlier this year, Chongqing established single -hand service centers in large transit centers such as Chongqing, Jiangbei International Airport and Chongqing North Train Station. Centers provide luggage storage and information tables for travelers.

Gao said that young Southeast Asians may be convinced to visit the region because of its proximity to China.

Among the countries in Southeast Asia, Trip.com Singapore, Malaysia and Thailand from Chongqing the most reservation, and all of them enjoyed a visa -free trip to China. Similarly Klook It demands tourists of Thailand and Indonesia in the region.

According to data provided by Fliggy, the number of hotel reservations for Chongqing, one of the Thai travelers, has increased by more than five times.

Accordingly Klook Travel Pulse Research The study is the best “compulsory target” for the mainland, the main thousand-year-old travelers. Singapore -based tour agency Dynasty Travel, travel experience and design planner for China Elvis Yap, partial themed photo shoots of the country’s youth charm and live performances including songs and dances.

Yap, travelers dressed in traditional clothes themed photo shoots exploded on social media, he said. Foreign and local tourists, their photographs of their photos on social media, dressed in traditional inn clothes, completed with a wig and heavy makeup, all of which are included in the service purchased by tourists.

Another popular example is “Gong Yan”, a very kind of feast dinner and show that customers can dress in traditional clothes. Yap said that with its “high -level cultural arts” performances, “high -level cultural arts” performances, Singapore is at an affordable price by referring to the power of Yuan.

However, social media is not the only factor – hospitality in China has healed, and more attractive services were offered in hotels and attraction centers.

“Other countries in Asia have to pay attention to the level of competition provided by Chinese hospitality institutions.” He said.