Morgan Stanley plans to offer crypto trading though E-Trade next year

In this photo picture, the logo for the E-Tan, the online trade platform owned by Morgan Stanley, is shown on the company’s website on May 13, 2024 in Chicago, Illinois.
Scott Olson | Getty Images
Morgan Stanley The Wall Street Giant adopts what it calls a transformative moment for the Retepy Management Industry, and months away from offering crypto trade through the e-commerce department.
According to a note obtained by CNBC, the company works with Zerohash, in which Morgan Stanley has an investment share.
“In the first half of 2026, we are preparing to offer crypto trade to e-commerce customers through a common model.” Jed FinnIn Morgan Stanley, the president of the asset management, said the note.
Morgan Stanley is one of the most aggressive banks of embracing crypto after the US government’s attitude towards the technology in which President Donald Trump was selected. Leyaltıt Management Announced almost half Morgan Stanley’s total revenue last year is more reliable to the sector than other major bank peers.
Movement is the last sign of financial officials adopting crypto. In a previous wave about four years ago, Morgan Stanley and Goldman Sachs He started to offer Bitcoin funds to his rich customers. This enabled customers to be exposed to asset class, but including crypto companies Galaxy Digital He directed these funds.
However, what Morgan Stanley currently does is preparing to offer the direct ownership of the crypto, which cuts third -party management fees and comes with greater risks. Morgan Stanley will first offer Bitcoin, Ether and Solana trade, Bloomberg news.
Finn, Morgan Stanley is preparing for a future in which rich customers expect to see traditional and digital assets managed in the same environment.
The Bank is working on a wallet that will enable customers, which are an important part of the overall strategy for their digital assets.
Finn, “to provide customers the ability to trade crypts.” He said.
Assets to your token
The Bank expects customers not only crypto, but also to keep traditional financial assets to the token versions.
Finn said to be a digital representation of assets such as tokens, or cash, stocks, bonds and real estate – that he would “significantly disrupt the management industry.
“Tokenized cash residences begin to pay interest when they hit the wallet.” Finn, Finn. He said. “The rest of the classes of asset classes will be appropriate when looking for this efficiency.”
“We see a tremendous power in the crypto currency in the crypto currency in a broader way, not only with crypto as an investment for our customers.” He said.



