Most Australian charities are profiling you without letting you know

Gabrielle Josling is probably a woman. He is ambitious, well-educated and lives in the city centre. He is motivated by a sense of moral obligation, especially when it comes to social and environmental causes.

Josling also has the opportunity and willingness to donate money. The probability of giving may be very high. Or it may be very difficult to convert them into a donor.

You must ask him for at least $29. Or $36, $45. Even $50.

This is what Australian charities know, or at least think they know, about Josling.