M&S ad banned over ‘unhealthily thin’ model

An ad banned by Marks & Spencer (M & S) was banned because the model seemed to be “unhealthy thin”.

Advertising Standards Authority (ASA), the model’s exposure and “legs of the subtlety” emphasizing “big pointed shoes”, including – advertising “irresponsible”, he said.

Watchdog decided that the ad should not be seen again in its current form, and M& S made sure that all the pictures he used did not depict the models unhealthy.

He stopped using the advertisement, but in his response to the ad regulator, he said that the women’s clothing range was inclusive and “responsible for encouraging willing fashion”.

Previously in the application of the retailer now banned image and shoulder a white and thin fit pants, as well as a model wearing pointed shoes in question showed.

ASA also said that the model’s head looked disproportionately with the rest of the body, which emphasized its small frame.

M&S said the model’s exposure was chosen to depict confidence and ease and not to convey the subtlety.

He also said that the selected shoes were only for “stylistic and fashion” purposes.

ASA admitted that the other three M&S commercials were also investigated but were not banned. Although M & s chose to change and remove certain images.

M&S said that all models were “chosen not only for their professional fitness, but also for health and prosperity”.

He said that all models allow them to be unhealthy and to comply with industrial standards to avoid encouraging unhealthy body images.

Earlier this year, the retailer later had an ad for the Blue Skinny Jeans, because the model’s pose showed him “unhealthy thin”.

ASA said that the ad emphasized the subtlety of the legs of the model using camera angles and saw it as “irresponsible”.

Later, he said that he did not participate in the advertising guard’s decision and said that the model had a “healthy and toned physics”.

It is not fashion ads that have been banned by ASA lately.

At the beginning of this month, an Instagram letter of Gemma Collins, which exhibited a weight loss medicine and application, was banned.

Only prescription weight loss medications advertising is illegal, and Mrs. Collins was one of the nine ads banned by ASA in a print on this content.

Ms. Collins, ASA’s investigation of the publication of the publication of the weight loss service and application of the acceptance of the acceptance of the future and will follow the guidance in the future, he said.