Mukesh Ambani teams up with UK firm to bring luxury brand to India, it is known for use of…
The brand is known for using animal -free materials and celebrities such as Taylor Swift and Meghan Markle are among the customers in the ethical luxury segment.
Mukesh AmbaniReliance Industries President continues to cooperate with new foreign brands to enlarge its business. Now, Reliance Brands Limited, a subsidiary of Reliance Retail Ventures, is in partnership with British fashion designer Stella McCartney to bring the luxury brand to India. McCartney is known for the use of animal -free materials and celebrities such as Taylor Swift and Meghan Markle are among the customers in the ethical luxury segment.
Stella McCartney’s collection
Cooperation will bring sustainable luxury, modern femininity and progressive values to Indian consumers through a multi -channel distribution model that exhibits Stella McCartney’s ready -made clothing collections and handmade vegan accessories and shoes.
“Stella McCartney is more than a fashion brand-it is the pioneer of a conscious luxury movement that challenges the processes and redefines the way the world is experiencing fashion.
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Stella McCartney
It was founded in 2001 as a conscious luxury brand caused by sustainability and desirability. Stella, a lifelong vegetarian, did not use any skin, feathers, fur or exotic leathers in her collections.
Reliance Brands Limited
Reliance Retail Ventures Ltd. (RRVL) is a subsidiary and was established in 2007 with the authority to start, scaling and feeding global fashion and lifestyle brands in India along the premium spectrum.
