Netflix, Spotify partner to bring The Ringer podcasts to video platform
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Spotify officially brings video podcasts netflix.
partnership will bring a variety of podcasts BellA network acquired by Spotify in 2020 was transferred to the streaming company in early 2026 for US users.
The podcasts will range from sports to culture to true crime, and will aim to both complement Netflix’s existing lineup and attract new viewers from The Ringer’s cast. More markets outside the U.S. are on the way, the companies said.
“This partnership marks a new chapter for podcasting,” Roman Wasenmüller, Spotify’s Head of Podcasts, said in a statement. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This gives creators more options and unlocks a completely new distribution opportunity.”
Lauren Smith, Netflix The VP of Content Licensing and Programming Strategy said the select selection “brings new voices and new perspectives to Netflix.”
Shows coming to Netflix include “The Bill Simmons Podcast,” “The Rewatchables” and “Serial Killers,” with more expected after the initial launch.
Spotify said the move is the next step in transforming the company into a multimedia experience, and more initiatives are planned in the future to “bring similar opportunities to a broader range of creators.”
Tuesday’s announcement comes as media companies look to video podcasts as the next big thing among their audiences. Video podcasts in particular have grown rapidly in popularity Google’s YouTube, which is gaining an increasingly larger share of views.
This has led traditional media and broadcast companies to turn to this medium.
In this year’s Advance advertising presentations, some companies, Amazon’s Prime Video has noted the recent success of podcast content, as creators have signed multimillion-dollar deals and amassed millions of followers and views.
On its April earnings call, Netflix co-CEO Ted Sarandos said the company is “constantly looking at all different types of content.” Sarandos added that the line between podcasts and talk shows is increasingly blurred.
“We want to work with great creators across all forms of media that consumers love,” Sarandos said. “Podcasts… have become much more video-focused.”
— CNBC’s Lillian Rizzo contributed to this report.
