New England Patriots v Seattle Seahawks time, teams, schedule halftime show, how to watch Australia
With the staggering pay packages given to star players and the eye-watering amounts of money spent on television rights, you might think that all the money in American football is locked either on the field or in the vaults of TV networks around the world. But in reality, the biggest slice of cash is probably stuck in ad breaks.
Super Bowl advertising has become almost as big a deal as the game itself, with major US and international brands spending huge sums trying to create 30-second TV spots that can capture the zeitgeist. So what’s the cost of getting your ad into one of these commercial areas during the Super Bowl broadcast? Between $8 million and $10 million per 30-second interval.
Some of the ads remain secret and are not revealed until match day. But there are some clear trends that have emerged in the world of Super Bowl advertising over the past few years that are illuminating not only how brands market themselves, but also how audiences respond to ads.
The biggest takeaway from last year’s Super Bowl ad slate was that more than 60 percent of the spots featured famous talent; The ads featured almost 100 celebrities, many of them as ensembles. In other words, advertisements featuring more than one celebrity.
So what is the cost of signing all this talent? A staggering US$253 million. No, you read that right… that means a quarter of a billion US dollars were spent booking A-list talent for just one day of TV commercials.
You can read (and watch) a recap of the 10 coolest Super Bowl commercials that aired during the pregame rush here.
