Ai Express Launches Xplore More Campaign

Hyderabad:Air India Express has launched ‘Xplore More, Xpress More’, a brand campaign across its South Asia, Middle East and South East network.

The campaign comes at this juncture for the airline, which currently connects 60 destinations in the Middle East, Southeast Asia and South Asia with a fleet of 115 aircraft.

Conceptualized in collaboration with Omnicom Advertising Group (OAG) and directed by renowned filmmaker Dibakar Banerjee, the campaign reflects Air India Express’ evolving brand narrative rooted in the warmth of Indian hospitality, authentic experiences and meaningful travel, according to the statement.

At the heart of the campaign is a film that tells the story of a free-spirited traveler exploring various destinations in India and beyond.

Air India Express marketing chief Siddhartha Butalia said the airline now serves South Asia, the Middle East and Southeast Asia, offering a unique and unforgettable flying experience.

The campaign showcases Air India Express’ core services such as hot meals, comfortable seats and friendly service through a 60-second film and shorter versions that end with the words: “I’m from anywhere that makes me feel something special. I guess I’m a little Air India Express too.”

Director Dibakar Banerjee said the campaign moves away from typical airline ads by focusing on real travel experiences.

Omnicom Advertising Group’s Russell Barrett said it appeals to travelers who are looking for meaning, not just movement, making flying a more personal and inspiring experience.

With special fares, ‘Gourmair’ meals, revamped interiors, loyalty rewards and seamless digital services, Air India Express combines technology with friendly Indian hospitality.