‘Open-minded’ dating app Feeld’s profits jump amid influx of ‘vanilla’ users | Technology sector

The flow of “vanilla” users made you feel that the unusual meeting application expanded the company’s original target market in open relationships and bending enthusiasts.

According to the accounts opened in House, the growth outside the UK, where Feeld was founded, helped to increase sales to 48.9 million pounds in 2024.

The increase was slower than the previous year, when the feeling doubled its revenues within 12 months.

Despite the increasing costs from an increase in marketing activity, the increase in revenues was compared to £ 6 million in 2023, helping the job report to declare the profit of £ 9.3 million.

Feeld was founded by Dimo ​​Trifonov, born in 2014 after discussing opening the relationships of his partner Ana Kirova living in London.

The application aimed to serve people in a similar situation by providing a more open -minded alternative to established meeting practices. One of them, Tinder, took the original name of the application with 3rder (pronounced) and umbrage and imposed legal threats to force the company to change.

The company, called Feeld, addressed people, fetishists and alternative gender identities looking for relationships or connections with more than one person.

As traditional practices experienced a decline in users, Feeld continued to grow and attracted people other than the original target market seduced by the racist image.

Earlier this year, Kirova adopted the difficulty of integrating new users with more traditional pleasures in the sex industry and Kink community with more traditional tastes called “Vanilla.

“I think it is a difficulty to become more common in some angles,” he said.

“How do we meet people who have never heard of before and do not understand sexuality and gender? [or] Who doesn’t understand what monogamine is unethical? “

However, the increase in the popularity of the application with uniform singles looking for stable relationships was profitable for Kirova and Trifonov.

The accounts show that Feeld paid £ 600,000 last year, and the majority of them are paid more than 50% of the company.

In April 2021, Kirova became the general manager of Feeld and led the re -branding exercise and a technology raising initially fed by disruptions.

Last year, Guardian, cyber security experts have set up a number of security “security deficits ,, and that the application users may have sensitive data such as messages, special photos and sexuality access or even arranged.