OpenAI limits deepfakes after Bryan Cranston, SAG-AFTRA pressure
OpenAI announced in a joint statement on Monday that it will work with Bryan Cranston. SAG-AFTRAand other actor unions are protecting against deepfakes on the AI video creation app Sora.
The Screen Actors Guild-American Federation of Television and Radio Artists said in a post on
“I am grateful to OpenAI for their policy and improving their guardrails, and I hope that they and all the companies participating in this study respect our personal and professional right to manage the transcription of our voices and likeness,” Cranston said in a statement. he said.
OpenAI, along with SAG-AFTRA, said it will collaborate with United Talent Agency, which represents Cranston, the Alliance of Talent Agents, and Creative Artists Agency, to strengthen guardrails around uncertified AI generations.
CAA and UTA have previously criticized OpenAI for its use of copyrighted materials, stating that Sora is a risk to its customers and intellectual property.
OpenAI was forced to block videos of Martin Luther King Jr. on Sora last week at the request of King’s estate after users created “disrespectful depictions” of the civil rights leader.
Zelda Williams, the daughter of comedian Robin Williams, asked people to stop sending her father AI-generated videos shortly after the release of Sora 2.
OpenAI’s approach to copyright restrictions and other similarity-related issues has evolved since Sora 2’s launch on September 30.
CEO Sam Altman on October 3 updated Sora’s opt-out policy, which previously allowed the use of intellectual property unless studios specifically requested their material not be used, to give rights holders “more granular control over the creation of characters.”
At launch, Sora requested permission to use a person’s voice and likeness, but OpenAI said it was now committed to “expeditiously responding to any complaints it may receive.”
The company reiterated its support for the NO FRAUD Act, a federal bill passed to protect against unauthorized copies of people’s voice or visual likeness created by artificial intelligence.
“OpenAI is deeply committed to protecting artists from the misuse of their voices and likenesses,” Altman said in a statement. “We were an early supporter of the NO FRAUD Act last year and will always stand behind the rights of artists.”
