Panera Just Announced A Major Brand Overhaul—Here’s What To Expect

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• Panera has launched Panera RISE, a brand refresh focused on food quality, value, hospitality and modernized cafes.

• New Frescas and Energy Refreshers are in market testing as Panera moves ahead with Charged Lemonade.

• Expect upgraded materials, cleaner operations and redesigned cafés aimed at a warmer, more friendly guest experience.

panera pressing the reset button. The fast-casual staple has announced Panera RISE, a new era that puts food quality, value and more consistent cafeteria operations at the center of everything.

The plan is based on four pillars: refresh the menuIgniting value, providing excellent service to guests and expanding/modernizing the bakery-café network. Different, higher-quality ingredients seem promising enough, but clearer price ladders aren’t bad either so lunch doesn’t feel like a hit to my wallet.

Beverages are also being rethought. Panera is already testing new Frescas (decaffeinated) and Energy Refreshers (caffeinated) in various markets, and baristas are making them to order. It’s a deliberate turn towards bright, modern drinks and a clean break from the ill-fated era. Paid Lemonade.

CEO Paul Carbone framed the overhaul as both a course correction and a turnaround.

“Panera RISE is an accelerator that builds on the areas of differentiation that have made Panera an iconic brand for nearly 40 years. As we transform our business, we are investing in four strategic pillars that put guests at the heart of everything we do,” he said. company announcement. “I am incredibly confident that Panera RISE is the roadmap to drive our long-term growth and value creation, and together with our team members and franchisees, we will reclaim our position as the fast casual industry leader.”

In such a competitive market, RISE is Panera’s “what’s next?” It answers the question very clearly; It’s a bet that better recipes, better drinks and better venues will win back old fans and keep regulars parked with a laptop and a new You Pick Two.

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