Parents condemn UK’s biggest toy chain for flogging ‘creepy’ products to young girls that ‘force them to grow up too quickly’
Britain’s biggest toy chain has been criticized by worried parents who say it sells products that are ‘creepy’ and unsuitable for children.
The Entertainer, which operates 160 stores in the UK, has begun stocking products from beauty brand Sol Beauty, including oils, serums and moisturizers.
The products, available from children’s retailers in stores and online, aim to give children a ‘natural glow’ as part of a four-step skincare routine.
The toy store came under criticism after a customer posted a photo of the Sol Beauty stand in the store displaying products on X.
On the stand, next to a photo of a young girl cleansing her face, it said ‘4 steps for a natural glow’.
Parents attacked the toy store on the social media site, with one response calling the display ‘sad’.
He wrote: ‘It’s also called a ‘shine’… why do children need a ‘shine’, let alone a childhood happiness. So sad.”
Another reply agreed: ‘Very, very depressing.’
The Entertainer has started stocking products from beauty brand Sol Beauty (pictured), which parents have labeled ‘creepy’ and ‘sad’.
Available at children’s retailers in stores and online, the products aim to give kids a ‘natural glow’ as part of a four-step skincare routine.
One response labeled the display ‘just creepy’ and said: ‘Then, with Claire closing, maybe The Entertainer could see an opening, strange as it may seem…’
Others agreed that the products were inappropriate; ‘This is weird,’ one user said, while another added: ‘Okay yeah this is weird.’
A woman attacked The Entertainer’s devout Christian owners, Catherine and Gary Grant, for allowing products to be displayed.
He said: ‘The owners of The Entertainer, discussing how their Christian faith affects the products they stock, said they only wanted to stock ‘healthy’ products.
‘What’s healthy about little girls growing up too quickly and making them think they need skincare routines?’
Another voiced similar outrage, writing: ‘Can’t we just let kids be kids anymore? ‘For God’s sake!’
But another suggested the reaction was an overreaction, writing: ‘Stop treating skincare like sex toys.’
Another agreed, writing: ‘I don’t see anything wrong with this. It is skin care. What’s wrong with this? Superdrug and Boots sell skincare/makeup for teenagers!’
A spokesperson for The Entertainer said: ‘As a national retailer we strive to serve a wide range of tastes and preferences with a wide range of high quality and safe products.
‘These include some branded skincare products that are widely available from other retailers in the UK and comply fully and without exception with UK cosmetics regulations, full details of which are visible to customers.
‘Following feedback from some of our customers, we are introducing additional review processes with all our skincare suppliers.’
