Ohio woman wins Wendy’s look-alike contest, earns herself free burgers for a year
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An Ohio woman won free Dave’s Single burgers for a year after winning a Wendy’s mascot lookalike contest on World Redhead Day.
About 20 contestants took to the stage in New York City’s Seaport Square (a nod to Wendy’s square burger patties) to compete.
Over the course of three rounds, contestants modeled Wendy’s best looks. They then read aloud social media posts written in the brand’s signature fun style.
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Finalists showcased their own original Wendy’s commercials.
One of the competition judges was Wendy Thomas, daughter of founder Dave Thomas and real-life inspiration for the brand.
An Ohio woman named Jennifer, shown at right, won a year’s worth of free burgers from Wendy’s after winning a similar contest. (Jason DeCrow/AP Content Services for Wendy’s)
The winner, whose first name is Jennifer (without a last name), is “an Ohio native with roots in red hair and hometown pride,” Wendy’s said in a press release.
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The event, held between World Redheads Day (May 26) and National Burger Day (May 28), is designed to celebrate both redheads and the qualities that Wendy’s says set its brand apart, according to the Ohio-based fast food chain.
Everyone was invited to show off their best version of Wendy “from natural red highlights and ponytails to wigs, freckles, and the iconic blue and white collar dress.”
Nearly 20 contestants had the chance to win free burgers for a year by imitating Wendy, the iconic mascot of the popular burger chain. (Jason DeCrow/AP Content Services for Wendy’s)
Redheads make up only 4% of the U.S. population, according to the World Population Review website.
The company said the similar contest reflects Wendy’s brand philosophy of “being memorable rather than blending in.”
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“The lookalike contest brings this idea to life in a social, visual and fun way—a vibrant celebration of the people, personality and spirit that make redheads and Wendy unforgettable.”
Participants in the Wendy lookalike contest performed their own commercials on stage and read social media posts in Wendy’s style out loud to the crowd. (Jason DeCrow/AP Content Services for Wendy’s)
According to the Wendy’s website, Dave’s Single is a quarter-pound pound of fresh beef topped with American cheese, lettuce, tomatoes, pickles, onions, ketchup and mayonnaise.
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Wendy’s was founded in 1969.
Chicago-based foodservice research firm Technomic listed it as the fifth-highest-grossing restaurant chain in the U.S., behind McDonald’s, Starbucks, Chick-fil-A and Taco Bell, in its 2025 rankings based on 2024 earnings.
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Fox News Digital has reached out to Wendy’s for comment.
