Hours after Trump said he’d slap more tariffs on Canada, Ontario’s Reagan ad airs again during the World Series

• Television viewers of the World Series once again saw Ontario’s commercial featuring President Ronald Reagan.

• Premier Doug Ford said Friday that he will stop playing in the United States on Monday, October 27.

• On Saturday, hours before the ad was released, President Donald Trump said he would impose more tariffs on Canada.

President Donald Trump said Saturday he would impose more tariffs on Canada. Hours later, Ontario’s ad featuring former President Ronald Reagan criticizing the tariffs aired during the second game of the World Series.

Advertising was expected. The campaign was announced by Ontario Premier Doug Ford and became the latest flashpoint in trade tensions between the United States and its northern neighbor.

The ad first drew Trump’s ire on Thursday night, and Trump posted on Truth Social saying he was ending all ads. Trade negotiations with Canada. Ontario later announced Friday: advertisement will be shot through Monday, but only after Friday and Saturday’s World Series games air.

Trump said Saturday on Truth Social that he would add an additional 10 percent tariff on Canadian products.

Games one and two of the World Series between the Toronto Blue Jays and Los Angeles Dodgers were played in Canada. The Blue Jays dominated game one on Friday, winning 11-4, while the Dodgers won game two, 5-1.

Srividya Jandhyala, an associate professor at ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-U.S. exports over the next decade and is beginning to re-engage with India and China.

“There is increasing emphasis on diversifying markets and trade relationships to buffer against risk,” Jandhyala said. “The challenge for the individual exporter is to find new customers in markets where they have no previous partnerships, customers or relationships.”

U.S.-Canada relations have had a rough year. Canadian Boycott of US goods It started after Trump imposed a 25% tariff on nearly all imports from his longtime ally at the beginning of the year, from lumber to auto parts. Canada retaliated with equal reciprocal tariffs.

After several pauses and starts, Trump turned up the volume. Canadian tariff to 35% in August for all goods not covered by the USMCA trade agreement, such as agricultural and wood products, and to 50% for steel and aluminum imports from Canada as of June. In September, Canada eliminated retaliatory tariffs, except for those on steel, aluminum and auto imports.

The White House did not immediately respond to Business Insider’s request for comment.

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