Prosus bets on India’s next startup wave—everyday AI
The Dutch investment giant giant Prosus NV’s venture capital branch trains its landscapes in India to a certain artificial intelligence attempt-developing AI tools and services for users.
Inside Last annual reportProsus said that the next wave of value from AI would come from the application layer of the application layer from where AI is buried in workflows ”. In other words: First initiatives.
Prosus recently invested in two Indian AI initiatives for the application layer: AII -oriented learning platform, Arivihan and Codekarma, a productivity tool for software developers.
“I think the Indian market is very big. I think more than 200 million shopping and 500 million people have access to the internet. A playground on this scale is not available anywhere else in the world.” Mint In an interview.
Prosus led Arivihan’s first EDTECH investment in India for writing a $ 530 million investment in ByJu in June in June, which led to a 4.2 million dollars of donation collection with Accel and GSF Ventures in July.
The AI-guided learning platform of the Indore-based Arivihan offers coaching for school students through a mobile application and focuses on Tier-2 cities and beyond.
Last week, the Dutch firm Accel and Xeed Ventures, as well as Bengaluru -based Codekarma’s $ 2.5 million -dollar seed gathering, AI -oriented Senseai Ventures and Stargazer Ventures joined.
Lock Inferences
- The Prosus focuses on the AI application layer-buried in workflows in the real world, forms building vehicles and services from classes to institutional productivity.
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The VC giant sees India’s wide internet user base, linguistic diversity and local problems as a proof of proof for AI solutions.
- Prosus’s $ 400 million global capital was deployed in 25 financial years, where 88 million dollars went to the AI, and among the best destinations of India, attempts such as Arivihan, Codekarma and other early stage initiatives.
Prosus, which had more than $ 152 billion in 2024, previously invested in US-based US-based US-based Ema Unlimited, and became the Vice President and President of Flipkart, founded by Surojit Chatterjeee and sitting on the board of E-commerce company Meesho.
The enterprise capital company also invested in Spotdraft based on Bengaluru, which automatizes the contract life cycle management system.
Prosus’ other AI application investments are the Qeen.ai and AI native Snannel advertising system that provides software solutions to e-commerce businesses globally globally.
Accel, Lightspeed India and Peakxv partners also evaluate more application -layered AI initiatives this year.
Gupta said, “India’s multiple diversity in terms of languages (and) cultural context offers stress tests to the market models. In this sense, the application layer offers a much richer set of opportunities for the founders to continue to build.
Prosus also invested in companies operating in the AI’s layer layer of AI, which serves as a bridge between AI applications and models or services.
In May, the VC company invested in an unidentified amount of Dajcan AI, a Palo Alto -based initiative, founded by the Graduate of the Indian Technology Institute Bombay. Starup creates high quality data clusters for AI model training and evaluation. When Deccan AI’s senior executives are in the USA, the majority of the labor force is in India, according to the LinkedIn page of the initiative.
Codekarma seizes AI’s layer layer. “The company lies somewhere in the middle, and this emphasizes how you can’t put companies in buckets right now.” He said.
Technology Consulting firm Gartner Senior Analyst Anushree Verma said, ında Although we do not have a special figure in the Indian market, the Potential of AI applications in India is tremendous, considering the digital transformation journey undertaken by many businesses.
The sharper focus, unique indian
At the center of Prosus’ decision to invest in Indian AI initiatives, the founders of these companies produce country -specific products.
Gupta said, “Some business models coming out of India, you will not find them in the West.
Prosus will continue to focus on lifestyle and consumer initiatives in India, especially Edtech, to companies that try to personalize content production and trade.
Gupta, “We think it can be a horizontal layer above daily commercial applications, which can go for all your daily commercial activities,” he said.
Prosus’ Portfolio of India, e-commerce platform Meesho, Ride Hailing Company Rapido and Food Distribution and Fast Trade Provider Swiggy.
In 2024-25, Prosus used a capital of 400 million dollars during a global investment. 88 million dollars of capital went to investments in artificial intelligence. In this financial year, the company said, “It focuses on early stage opportunities and supports existing portfolio companies in all regions”.
In fact, Prosus is on the rise on artificial intelligence, which has self -learning systems that can learn and operate on their own with a small number of people intervention.
In a report written with Dealroom.co, a starter data intelligence provider AI AI Startups Globally, VC financing $ 2.8 billion. Technology is expected to constitute 10% of all AI funds in 2025 and estimated by the end of the year to reach $ 6.7 billion.
Indian VCs also tended. Plotch.ai, Sifthub and Corover collected money for AI efforts last year. This year, Atomicwork collected $ 25 million in the A series Donation Collection Tour and made a thread on the desk on the desk for an influential US investor Khosla initiatives.
By 2030, Gartner estimates that 50% of corporate application software offers will contain some vehicle AI features of less than 5% in 2025.
