United Breweries bags registration for iconic Kingfisher jingle ‘Oo la la la la le o’ — Here’s what you need to know
Indian brewing and distilling giant United Breweries has successfully acquired the audio cue recording for the iconic Kingfisher song ‘Oo la la la la le o’, which is associated with the brewer, the news portal reported. Bar and Bench On Thursday, February 19, 2026.
According to the news, the Trademark Registry issued a registration certificate for the audio trademark of the Kingfisher jingle, effective from January 31, 2025.
However, the report also stated that the sound mark certificate was finally sealed on February 5, 2026, and confirmed that the registration is now valid for the next 10 years and can be renewed later.
United Breweries shares closed down 0.72% ₹1,603 after Thursday’s stock market session ₹According to NSE data, it was at 1,614.60 at the previous market close.
What is a sound sign?
ClearTax data showed that a sound brand, also known as a sound brand, is a sound ideally represented by musical notes. A jingle and musical composition or sound can play an important role in customers remembering the brand.
Under the Trademarks Rule 2017, the law recognizes voice as a trademark category and due to these unique voice trademarks, businesses will have greater marketing and branding privilege to attract customers.
What was the situation?
In the United Breweries case, the sound trademark was filed through a multi-class application as “Instrumental Melody (Sound Mark)” under Section 18(2) of the Trade Marks Act, the news portal reported.
In the application, it was reported that the company also said that they had been using the sound mark since February 21, 1996 regarding the goods within the scope of the trademark application.
According to the news portal’s report, sound trademark registration covers goods in Class 32 and Class 33, which include the following items:
Class 32 includes products such as beer, soft drinks, mineral and aerated waters, fruit drinks and fruit juices, syrups and preparations for making soft drinks. Class 33 includes alcoholic beverages (other than beers) and alcoholic preparations used to make beverages.
It was reported that after the examination, the Trademark Registry Office determined that there was no identical or similar sound mark. The application was therefore accepted and declared pursuant to Article 20(1) of the Trademarks Act before proceeding with registration.
According to the news portal, the case names United Breweries as LS Davar & Co. It represented.
List of other popular audio brands approved in India
1. Yahoo song
2. ICICI Bank’s corporate music
4. Airtel signature tune
5. Britain’s musical logo
6. Reliance Jio sonic logo etc.
