Which Australian charities are profiling you?

Many of Australia’s largest and most trusted charities rely on commercial providers to tag, rank and even predict how much their donors will give them. Millions of Australians have little idea that this is happening and would struggle to find out even if they wanted to.

This is the result of Dr Gabrielle Josling’s months-long research into 31 Australian charities this year. He shared the results with himself. cricketWe published it here. We also share more below about his methodology and what charities are telling us in response.