New car sales see boost as consumers fear tariffs, higher prices

According to a new industrial analysis, the uncertainty surrounding the US tariffs, electric vehicles and other automatic-related problems has provided a surprising increase in new automobile sales to the fourth quarter.

COX Automotive on Thursday, 2025 new vehicle US sales estimation This year, due to the stronger demand than expected so far, the previous 15.6 million to 15.7 million range from December to 16.1 million. This will be about 16 million vehicles sold in 2024.

Cox Analysts said Durable sales – estimation that it will increase by 4.6% compared to the same period last year – stems from the fact that consumers decide not to buy a new vehicle for higher prices.

The first lump took place at the beginning of the year among President Donald Trump’s tariff announcements. This was followed by an increase in home sales before the end of the federal loan up to $ 7,500 to purchase such vehicles to be eliminated at the end of this month.

“The role of changing policies was a positive story for the new vehicle market long before last year’s speed,” Cox Automotive Senior Economist Charlie Chesbrough said. He said. Thursday Web Seminar. “A strong stock market supports future vehicle demand and uncertainty. Higher prices [are] Many potential vehicles have led to the buyer to buy it earlier, not later. “

Pull-Pulling in sales has benefited the US automotive industry this year, but Chesbrough is currently expected to slow down the sales rate of 16.3 million in the fourth quarter and until next year.

“When the tax loans expires and tariff costs are further included in the pricing for the performance of the producers in 2025, we expect the quarter sales to slow down because the demand for houses and add -ons decreases,” he said.

In addition to solid sales, regulatory changes Eliminating fuel efficiency fines And the benefits of Corporate Tax Change, according to COX analysts, helped some car manufacturers balance some of their higher tariff costs.

COX estimates about sales General motors It provided the most benefit from flexible demand for the third quarter and increased by 1 percent of the US market share compared to the same period of the previous year. Following Detroit Automobile Manufacturer Toyota engine and Hyundai motor, both are expected to be 0.6 points and Ford engineIt was estimated that it will get 0.4 percent.

“The largest is growing, smaller and more special brands stop or lose share.” He said. “To have more product offers in more segment, may be the key to catching more buyers in today’s market.”

Small car manufacturers in the USA Nissan motor, Volkswagen, Subaru and TeslaAccording to Cox, it is estimated that all of them have lost their market share in the third quarter of this year. Jeep parent Stellantis Cox continues to fight in the midst of years of sales.

Many automobile manufacturers are planned to publish the third quarter sales from next week and then publish the third quarter earning reports that started at the end of next month.