Ram TRX V-8 pickup truck returns for $100,000
2027 Ram 1500 SRTTRX
Stellantis
DETROIT — Stellantis The company is reviving its V-8-powered Ram pickup truck, called the TRX, as it faces fewer federal emissions regulations and enacts a U.S. sales turnaround plan for its brands.
The 2027 Ram 1500 SRT TRX will be available in late 2026 for around $100,000, the automaker said Thursday. It was first produced for the 2021-2024 model years before being canceled due to the company deemphasizing V-8 engines.
The TRX is powered by a supercharged 6.2-liter “Hellcat” gas engine capable of 777 horsepower and 680 ft-pounds of torque. The automaker calls it “the world’s fastest and most powerful production gas truck”; It can accelerate from 0 to 60 mph in 3.5 seconds and has a top speed of 190 km/h.
“We had to take this to the next level,” Ram CEO Tim Kuniskis said during a recent media event. “We are so happy to have this back.”
Despite relatively low sales in the past due to the vehicle’s price, the TRX is viewed as a “halo” model for the brand, or a high-end vehicle that draws attention to Ram and potentially boosts sales of other models. For Kuniskis, this has been a successful strategy, especially with the company’s SRT performance vehicles.
2027 Ram 1500 SRTTRX
Stellantis
The return of the TRX is the latest move for the brand under Kuniskis, who has been leading a turnaround plan since retiring from the automaker a year ago.
Kuniskis aims to make more than 25 announcements over the next year. So far, that’s included returning to NASCAR with mechanical bull rides and a new race truck, resurrecting Hemi V-8 engines with a new “Symbol of Protest” and ending the long-promised battery-electric version of the 1500 truck.
The 2027 Ram 1500 SRT TRX will start at $99,995, excluding the mandatory $2,595 destination charge, which brings the price to $102,590. The first TRX started at $71,690 in 2020, including target.
Ram on Thursday also announced a new 6.7-liter Cummins high-output turbodiesel engine with 430 horsepower and 1,075 ft-pounds of torque for the 2027 Ram Power Wagon heavy-duty truck.
change plans
Many of the new efforts run counter to Stellantis’ previous plans to discontinue gas-powered V-8 vehicles. Stricter fuel economy regulations and penalties. However, during the Trump administration, these policies were either weakened or eliminated.
Kuniskis said the reversal would help sales but that he would “still do it” regardless of standards.
2027 Ram 1500 SRTTRX
Stellantis
Kuniskis has re-embraced V-8 engines, including reviving the TRX, as part of an effort to revive Stellantis’ U.S. sales, which slumped from 2021 to 2024 under former CEO Carlos Tavares.
During this period, the automaker, which was founded in 2021 by the merger of Fiat Chrysler and PSA Groupe, fell from the 4th to the 6th place in US sales.
Stellantis’ sales in the third quarter of last year were 6% lower than the previous year. Cox Automotive expects the automaker to finish the year with 1.25 million sales in the U.S.; This is down 4.4% from 2024 and falls short of 2020’s sales of more than 2 million.
Kuniskis, who also oversees all of Stellantis’ U.S. brands, said Ram and Jeep, the automaker’s most critical domestic brands, are heading in the “right direction” to benefit from growth next year.
2027 Ram 1500 SRTTRX
Stellantis
This may be more difficult than in the past due to auto forecasters. like cox We expect auto sales to be relatively flat or even decline in 2026. This means the automaker will have to find buyers from other brands.
“This is still a strong industry, so as long as we get our share, we’re OK,” Kuniskis said.
jeep reset
Ram isn’t the only Stellantis brand looking for a revival.
Jeep CEO Bob Broderdorf, like Kuniskis, has been The company’s turnaround strategy for the Jeep brand. Jeep has experienced annual sales declines since reaching record sales of more than 973,000 vehicles in 2018.
According to Broderdorf, the “Jeep reset” plan involves repositioning the brand’s pricing, models and standard features.
“This will be the final piece of the puzzle, I think, to reset the foundations of Jeep this year and really get into what makes it special going forward,” Broderdorf said in a Dec. 16 interview with CNBC. “It’s a much better Jeep.”
Kuniskis described the Jeep reset plan as “making Jeep more Jeep.”
The latest actions shift Jeep’s lineup to a pricing strategy that includes fewer models, more content and less overlap, from smaller vehicles like the Compass and Cherokee to the larger Grand Cherokee and Grand Wagoneer.
“The entire Jeep lineup is better,” Broderdorf said. “I think we’re laying a very strong foundation for growth and new vehicles next year.”
Upcoming new Jeeps include a resurrected Cherokee midsize SUV, as well as an all-electric Recon inspired by the brand’s iconic Wrangler off-road SUV.
2025 could be the year Jeep bucks the trend and records its first U.S. sales increase since 2018, but Broderdorf said in mid-December that the brand would be close to the mark, so it could go either way.
Despite pricing changes and declining sales due to its turnaround plan, Jeep remains profitable, Broderdorf said.
“We will grow healthy,” he said. “I think that’s what the brand needs. We’re going to grow.”
