Record fine leaves Qantas with unwanted brand baggage
Qantas is accused of betraying Australian values and weakening his reputation with luggage operators illegally.
Experts warn the airline that markets itself as the “spirit of Australia ve and face the risk of losing its place in the national spirit as a result of their latest determination.
On Monday, Qantas was fined 1820 ground personnel roles to use an external resources of $ 90 million, and a move in which the Federal Court was designed to prevent union bargaining power in wage negotiations.
Between 2021 and 2023, he added a $ 100 million fine to sell tickets for canceled flights, and he turned the seven -digit bonuses of the executives into their pockets.
Justice Michael Lee may mean that the flag carrier can be kept in “extraordinary, really unique” standards.
RMIT Finance Associate Professor Angel Zhong agreed that positioning not only the performance of the airline, but the ethics of the airline.
“The dismissal of illegal workers illegally is seen as a betrayal of the values they claim to represent: justice, friendship and respect, Aap said AAP.
“If Qantas is the spirit of Australia, then the people expect not only a balance sheet, but to act with a conscience.”
Don Dixon, an illegal illegal employee, said that the company means everything for the Australians, but should behave by keeping it in mind.
“This is an Australian company. You go abroad and see the red kangaroo, ‘This is my country and I go home, I feel safe’… This disappeared”.
Embatted Airline, opened the way to be given the penalty and appealed against the decision of the Supreme Court.
Justice Lee ordered Qantas to pay $ 90 million and will be paid $ 50 million to the union, which brings the trial and emphasizing illegal behavior.
As a reason for giving other businesses from similar behaviors, he showed the pure the pure scale of the discussions, the largest of the species ”.
Qantas will have to pay a heavy bill above the 120 million dollar compensation payment due to its economic losses, pain and suffering after the external resource use to the affected place personnel.
Associate Prof of Prof, said that the public may have increased with disappointment and disappointment with Qantas, but this would not change consumer behavior with price, route usability and loyalty programs that predominantly from ethical concerns.
“However, continuous reputation damage may have long -term effects,” he said.
“If trust continues to decrease, Qantas is at risk of losing not only customers but also the privileged position in the national spirit.”
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