Trip drink advert banned for claiming it makes you calm

An ad of the trip drinks was banned to make unauthorized claims that “help you feel calm”.

Cucumber, mint and magnesium containing beverage advertisement, stress and anxiety can reduce or allegedly reduce.

The investigation of the advertising guard was not compatible with the rules that food or beverage materials had health benefits.

Trip said he had removed the allegations while waiting for external advice, but hoped to be in a position to make claims in the future.

Trip Drinks entered a market for non -alcoholic beverages, widely advertised on social media, and positioned itself as a brand that uses materials that relax people.

He calls him “England’s No.1 CBD brand.” CBD, which is short for Cannabidiol, is a essence of the cannabis plant and is often declared as relaxant, although a “high” like other compounds in the plant does not trigger.

Advertising Standards Authority (ASA) approved three complaints against Trip’s ad for a cucumber and mint flavored drink. In December on the website: “Try me in the morning to help find a little calm before a long day, or take a journey to relax when it’s done.”

ASA made a series of allegations about the company’s “careful mixture” range, which is “viral components”. These include Lion’s Mane Extract, L-Theanine and Ashwagandha supplements.

Great British nutrition and health demands records for ads for ads for food or supplements. These were not allowed, wand was found.

ASA decision, some of the language used in the advertisement, “prepared for calm” and “simply help you feel calm” consumers such as reducing concern, he said. He said that these were prohibited results by GB record.

The guard also had a suggestion that the ad can reduce serum cortisol levels of the advertising in the beverage. Cortisol is widely known as stress hormone.

ASA also found Trip’s claim that the “0g additional sugar” claim was wrong and therefore violated ASA’s advertising codes.

The guard decided that the ad should not appear in the same way again and said that drinking drinks could prevent, treat or improve human illness.