Ritesh Agarwal-led OYO renames corporate entity to ‘Prism’ ahead of IPO; details here

Ovel Stays, the main presence of OYO of IPO, has been re -branded as prism to create an umbrella corporate assets for all businesses and bring together various brands of the global travel technology platform. Chairman of the Board of Directors and founder Ritesh Agarwal, in a letter to the shareholders, said that Oravel stays will launch Prism Life as a new corporate identity in a short time. PTI.

The new corporate name ‘Prizma’ was selected from more than 6,000 applications in a global public naming competition. PTI It was reported on Sunday.

Ritesh Agarwal’s vision with prism

“Prism will serve as an umbrella for all different jobs, help us to communicate more efficiently and clearly. Each one will connect our different brands without losing what we are.” He said.

He added that the transition has created a clearer and more clearly ready -to -future corporate architecture için designed to align the company’s expanding portfolio with its strategic vision.

“Our Oyo brand will continue to serve as an area where the consumer-oriented identity describes and clearly pointed to a global firm impression for budget and medium-sized travel. The prism will undertake the role of the main brand, and will be a diversified ecosist, which includes premium hospitality, wide-stay remnants, luxurious-receiving concepts, luxurious life, luxurious life.

OYO’s portfolio

The new corporate asset ‘prism’ will now cover a wide range of brands in multiple sectors:

• Hotels – Portfolio Includes Hotel brands such as OYO, Motel 6, Townhouse, Sunday and Palette.
• Holiday Houses – In this sector, he runs various brands such as Belvilla, Dancener, Checkmyguest and Studio Prestige.
• Extended accommodation – this segment is represented by Studio 6, which is obtained by G6 hospitality in the USA.
• Working areas and celebration areas – these services are offered through Innov8 and Weddingz.in.

The Group also offers technology solutions in the hospitality sector, including AI -oriented common tools and data science platforms.

Founded in 2012 by Ritesh Agarwal, OYO operates in more than 35 countries and serves more than 100 million customers.