Bharat Taxi eyes 55-60 smaller cities, puts bikes and autos at centre of growth

expansion drive

According to the platform, of the approximately 650,000 riders associated with the platform, about 50% are cabs, 30% are bikes, and the rest are cars. Bharat Taxi’s expansion strategy was initially implemented during World War II. and III. It reflects the strategy of ride-hailing platform Rapido, which focuses on tier markets. “Consumers need multiple alternatives in small cities and we aim to provide that. Since Bharat Taxi entered the market, many competitors have moved towards lower commissions and subscription rates. Whether direct or indirect, drivers benefit from reduced commission burdens,” Pandey said.