Sara Tendulkar appointed brand ambassador for $130 mn Australian tourism campaign
The $ 130 million campaign called Come and Seing G-DDA aims to encourage international travelers to plan and reserve Australian holidays. It will first live in China on August 7, while the other key markets will emerge before the end of the year.
Australia’s Ministry of Commerce and Tourism said in a statement that the new TV and online video advertising brand brand Ambassador to the United States, England, China, India and Japan will be combined with the talents recognized by the audience.
While Sara Tendulkar will take part in the campaign in India, other popular faces are Australian Steve Irwin’s son Australian Wildlife Protection Specialist Robert Irwin for the campaign in the United States. Food writer and TV cook Nigella Lawson will play in the UK. Actor Yosh Yu in China and comedian Aberereru-Kun/ Australian actor Thomas Weatherall in Japan will also be included in the new advertising creator.
This is the second part of the Come and Say G’day and is based on the global campaign launched in October 2022.
The campaign, which will last for the next two years, will increase the total investment of the federal government to $ 255 million since 2022.
