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Tesla FSD turns off more U.S. consumers than attracts, survey finds

During a press event with US President Donald Trump (not in the picture), Elon Musk reacts to the White House on May 30, 2025 at Washington, DC.

Nathan Howard | Reuters

Elon Musk’s fiery promotion TeslaSelf -driving technology does not do much to win potential buyers.

According to A New surveyMore US consumers say that Tesla’s FSD or full self -driving systems will remove them from the brand instead of withdrawing them from the brand.

The electric vehicle intelligence report for August, published by the political counseling company Slingshot Strategies, destroyed 8,000 Americans. Only 14% of the respondents said that the FSD will increase the likelihood of a Tesla purchase, while 35% said technology will reduce the likelihood of purchasing one.

The remaining 51% said FSD’s existence would not make any difference for themselves in terms of car purchase decisions. Slingshot said that almost half of the consumers participating in the survey should be illegal FSD technology.

For Tesla, disturbing results are descending from the aging electric vehicle series and increasing competition from competitors. In addition, there is a reputation damage in response to the political discourse of fire -relocation.

Sales of Tesla cars in Europe, compared to the previous year, fell 40% in July in July.

Tesla is delayed in the Robotaxi market Alphabet-Waymo and Baidu’s Apollo. Now in the first stages of testing Austin, Texas and San Francisco Gulf region this year in the hope of reaching more cities travel service. While the cars in Austin have human superiors, there are drivers at the wheel of the San Francisco.

Musk, the richest person in the world, said that Tesla’s future was hung on the ability to provide autonomous vehicles and related services. Recently New variant Model Y, which was initiated in China, may never be “not to start production in the USA by the end of next year” and “in the United States considering the emergence of self -driving”.

For now, Tesla is still relying on home sales for the vast majority of income, but Musk has launched FSD as one of the company’s major advantages over its competitors.

Last month, executives claimed that Tesla had market education problems when it comes to the adoption of FSD.

“He doesn’t know that the majority of people,” Musk said in the company’s second quarter call. “And like half of the Tesla owners who still use it, he didn’t even try it once.”

Musk said that he would start to explain about FSD when they brought their cars to service and send videos about how he started to reach the drivers.

Tesla CFO Vaibhav Grape, July earnings, Premium FSD subscribers subscribing to the option of about $ 3.33 per day, “personal driver” said something like something like.

The FSD version was inspected that Tesla sold today. The system offers users a series of self -driving abilities that are limited to housing and city streets.

On Thursday, Tesla sent a promotion that offers a 0% APR financing for customers who ordered a new model 3 until September 1 as long as they added FSD to their orders or transferred from Tesla.

‘Keeping hunting manufacturers responsible’

Musk said that in the articles in X, FSD would “work under any circumstances,” will save lives “and” a product that changes life “for many people. In addition, Tesla owners shared videos created by the user showing Tesla owners who use FSD without their hands at the wheel.

However, in their owners’ guides, Tesla lists many conditions that FSD may not be reliable, and warns users to keep them in the steering wheel and be ready for steering or braking.

Among the subsets of the participants who want to buy a full electric vehicle, only 20% were more likely to buy a Tesla due to FSD, and that 33% are less likely. Evan Roth Smith, President of Slingshot, said that the lack of clarity and honesty in the marketing of the company may be a factor.

Most consumers who participated in the survey by the company want open and powerful arrangements that manage autonomous vehicles, whether they are completely automatic in the USA.

“There is a strong support to keep hunting manufacturers responsible for accidents and ask for more strict regulators and advertising railings around the features such as FSD.” He said.

Smith said that Tesla has “the worst reputation of any home manufacturer in the United States” beyond FSD problems.

“The decline in the company’s brand reputation is remarkable.”

A jury at the beginning of August found Tesla It is partly responsible for a deadly accident that the driver trusts in autopilot systems. Tesla, who plans to object to the decision, should pay approximately $ 243 million to the victims and survivors.

In the Slingshot report, the number of consumers who saw Tesla cars insecure in the last two months increased from 34% to 36% from 34%, and fell from 17% to 13% of those who saw Tesla as very safe.

Honda, Toyota and Chevrolet were the safest among the highest number of participants.

Tesla did not respond to the request for comment. Slingshot said he sent the survey results to the company, but did not hear from the car manufacturer.

Tesla may find that it embraces the brand of the owners in other markets and the FSD with more enthusiasm. The company started to offer FSD controlled in Australia this week.

Read Slingshot’s full electric vehicle intelligence report for August 2025 Here.

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