Serena Williams Unrivaled investment brings league value to $340M
On August 23, 2025, Serena Williams introduced Maria Sharapova during the weekend of 2025 induction celebration at the International Tennis Honor List in Newport in Rhode Island.
Joe Buglewicz | Getty Images Sport | Getty Images
The league said on Monday that the legend of tennis Serena Williams, including a new background round, said that 3 -to -3 basketball leagues are worth $ 340 million.
Williams’s Serena Ventures was part of a B Series Finansman tour, which was directed by Bessemer Venture Partners. Warner Bros. Discovery And Alex Morgan’s Trybe Ventures. He did not explain the magnitude of unrivaled individual contributions.
According to a person who is familiar with the league’s latest cash infusion, the latest cash infusion of the Unrivaled, anonymity, means a dramatic increase of $ 95 million in his valuation just a year ago.
Investment is coming because women’s sports have risen in both popularity and values in recent years.
“I probably think that the unrivaled is not only with our players on the field, but also the number of investors in their lanes, to add the most iconic female athletes to do sports.” He said.
Rose’s #5 Angel Reese, on February 21, 2025, Medley, Florida Wayfair Arena in the second half of the Lunar Owls’un Napheesa Collier’e made a shot against Napheesa Collier.
Rich Storry | Getty Images Sport | Getty Images
Other unrivaled investors include tennis legend Billie Jean King, NBA superstari Stephen Curry, tennis champion Coco Gauffes and Olympic swimmer Michael Phelps.
Bessemer previously invested in the sales site Stubhub, as well as providing flow services to Ballertv and Twitch. According to Bessemer Vice President Caty Rea, the venture company sees it as a plan for the new generation of sports leagues.
“We are always looking for businesses that define the category with really brave founders that are hard to fit in this product.” He said. “We felt that we found this without an unrivaled.”
It was founded in 2023 and offers professional basketball players a league working at WNBA’s Offseons. Previously, many players went abroad in Offseason for extra compensation.
The league says that women offer the highest average salary in the history of professional women’s sports and provides equality to players.
For comparison, WNBA does not offer self -esteem and players are now negotiating collective bargaining agreements that end on October 31st. One of the main problems discussed is an increase in player compensation. WNBA commissioner Cathy Engelbert, CNBC in July, the average WNBA team valuation rose to approximately 260 million dollars, he said.
Bazzell, new financing league facilities to add more resources, development efforts and entering the second season will be used to create additional awareness about the league, he said.
“We have created a socially sustainable and adhesive audience both on television and certainly. Now we have to enlarge this footprint,” he said.
