Starbucks CTO Deb Hall Lefevre steps down amid tech revamp
According to an internal note sent to corporate personnel on Monday, Deb Hall Lefevre, the chief technology manager of Starbucks, resigned without a permanent backup.
Written by Finance Manager Cathy Smith, the note was previously called the temporary technology manager Ningyu Chen, the senior vice president of global experience technology.
The resignation of Lefevre seems to explain a technology renewal in stores to make a technology renewal in the Labor Party, which is part of a return strategy to revive CEO Brian Niccol after six consecutive quarters of fedness sales after six consecutive quarters of falls.
Using artificial intelligence to renew how cafes work
The renovation includes an AI -supported automatic inventory meter in the process of being presented to the entire company stores in North America by the end of September. Other initiatives include a AI assistant for baristas, a new sales point system, and a tail algorithm to help Baristas array orders at busy hours.
Lefevre, a former McDonald’s ruler, was hired as part of the focus of the chain on the development of driving, mobile order and other systems in May 2022. Note said he plans to retire.
“Technology priorities do not change,” Note said. He continued: “We focused on the technology studies to return to our Starbucks plan.”
Lefevre did not respond to the request for comments on Thursday night.
On Thursday, the company said it would close low -performance stores in the USA. The number of general US and Canadian stores belonging to the company is expected to decrease by 1%and several hundred stores are expected to close at the end of the 2025 financial years. He also said that 900 out -of -interview roles in which affected employees were informed on Friday will be eliminated.
Technology initiatives are part of a institutional return called “Starbucks to Starbucks”, which was watched by CEO Brian Niccol, who was in the world to revive the chain’s lengths last year. Authorized, after the fall of six quarters of sales after the chain “coffeehouses” objection aimed to revive.
Starbucks’ dismissal of 1,100 company employees in February, said in a statement on Thursday, the CT team was particularly hard, he said. Indian -based TATA Consultancy Services external contractor, Starbucks IT section of an increasing role, he said.
Starbucks said on Friday, the company, “a very important in -house technology team will continue to have, but the focal point is the most important skills and the most important work,” he said.
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