Michelob Ultra overtakes Modelo Especial as best-selling U.S. beer

Michelob Ultra passed Constellation brands‘Modelo is the best -selling beer in the United States.

Michelob Ultra ranked as the highest -selling beer in retail channels in 52 weeks that ended on September 14th. Anheuser-Busch Announced on MondayQuote from the data from Circana. According to the Nielsen IQ data, the 52 -week Nielsen IQ data that ended on July 12, Light Lager also sells the most in bars and restaurants.

The victory of Michelob Ultra for Brewer Ab Inbev reverses the company’s struggles two years ago. Modelo Espetial Unpaired Bud Light is after the conservative reaction on its partnership with the flagship of the flagship Beer’s transsexual social media impressive Dylan Mulvaney. Bud Light had previously been the title of the best -selling beer in the US for more than twenty years.

Modelo’s diminishing popularity, constellations, aluminum and Mexican imports and weaker demands than Spanish consumers face key difficulties.

Historically, the Spanish beer drinkers explained roughly half of the constellation’s customer base, but the increasing demand from non -Spanish consumers helped the rise of Modelo. Executives said that President Donald Trump’s immigration policies and related business losses focused on the expenditures of Spanish consumers.

At the beginning of this month, the constellation referred to a “challenging” economy by cutting his forecast for the financial year. The company is waiting for net beer sales to fall Due to lower volumes and additional tariff effects, 2 to 4%. Previously expected sales will vary between flat and 3%.

This year, EU Inbev’s shares increased by more than 16%, while constellation shares fell by 39%.