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Shoppers test Meta’s smart glasses ahead of holidays

<span>STORY: :: Shoppers try Meta’s new Ray-Ban glasses with AI and visual display</span><span>:: New York</span><span>:: 18 November 2025</span><span>“I think hands-free is probably an advantage; it’s great. It’s very interesting. And I think the concept of wearable technology on a typical day has, at the end of the day, huge, huge potential.”</span><span>“I think the best feature is maybe the live translation feature. It’s sure to really help a lot of people.”</span><span>“I don’t know how comfortable it would be to wear them for long periods of time. I’ve seen other people wearing them constantly adjusting them.” </span><span>“I was really surprised at how beautiful this object was. I also think the sound quality was surprisingly amazing.”</span><span>Sales of smart glasses in the US will triple year-over-year in 2025, according to market research firm Circana.</span><span>This season’s holiday sales will likely eclipse the $52.6 million spent by U.S. consumers on smart glasses in the final quarter of 2024, said Ben Arnold, a consumer technology industry analyst at Circana.</span><span>Analysts expect tech companies like Apple and Samsung to launch their own smart glasses soon.</span><span>About 25% of respondents surveyed by CivicScience, a consumer research company that embeds survey questions on news, lifestyle and entertainment websites, said they were interested in trying smart glasses soon, up from 20% earlier this year.</span><span>CivicScience surveys show that smartglass ownership is now about where smartwatches were in 2017, with interest growing.</span><span>A spokesperson for Meta declined to comment on how many Displays have been sold or how many will be produced for the holidays.</span><span>The spokesperson added that the displays, which sell for $799 before prescription lenses are added, will not be discounted for Black Friday or Cyber ​​Monday.</span>

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