Sony raises PlayStation 5 prices in U.S. as tariffs start to hit
PlayStation DualSense control and PlayStation 5 console.
Jakub Porzycki | Nurphoto | Getty Images
PlayStation 5 Game Consoles Starting this week will cost $ 50 in the USA, Sony Announced on Wednesday.
The entry -level PlayStation 5 Digital Edition will rise from $ 450 to $ 500, and a PlayStation with a Disk drive will rise from $ 500 to $ 550. Sony’s senior PlayStation 5 Pro will cost from $ 700 to $ 750. PlayStation 5 was first released in 2020.
President Donald Trump’s comprehensive tariff plan announced in April, entered into force in most countries at the beginning of this month. The US currently has a 30% tariff on imports from China, and according to the administration, higher tariffs on goods from the world’s second largest economy are currently “paused”. Sony’s own country Japan was hit with 15% tariff.
Although Sony does not attribute the increase to Trump’s tariffs, consumer companies have warned that higher prices have been on the road for months.
“We continue to navigate in a challenging economic environment, similar to many global businesses.” He said. Blog post.
The company said that retail prices for console accessories such as auditors have not changed.
Before Sony officials said this month that the company is working on a variety of supply chains to combat US tariffs and that the console equipment sold in the USA was produced outside China.
“It is difficult to talk because it has effects on our future competition strategy with our hardware pricing strategy,” Sony officials said. ” Published on the website. “However, we plan to adopt a flexible approach to making this decision by following the consumer price sensitivity because we think about our total full -year segment profits, lifetime value, production, units sold and content sales potential.”
In May, Microsoft Xbox video increased the price of game consoles. In April 2, Nintendo delayed the pre -orders of the passage of a few weeks and tied the delay to tariffs. Although Nintendo did not increase the price of its new consoles, it increased the price of the original key at the beginning of this month.
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