‘Same 10 questions, same podcasts, same studios’

The filmmaker Hansal Mehta went to social media to share his thoughts about the current situation of film and serial promotions. Thinking about the repetitive nature of famous interviews and media views, he questioned whether these generic marketing strategies have really connected with the audience or whether they only maintain a success. Without giving a name to a particular film or artist, Mehta was reflected in the formulalik nature of modern marketing campaigns, questioning whether these efforts were really busy or whether they maintain a success.

On Friday, the experienced filmmaker received the X handle to indicate how today’s promotional activities follow a strict template today – the same actors appear in the same podcasts, answer the same questions and make identical views between cities and events. Hansal wrote: “Do these generic, films and template promotions really work? Do they watch people? Are they doing the film/series better? Or are they simply a ecosystem built on illusion?

“This sounds like popularity. But this is a good trailer curiosity? Attraction units, and most importantly – a good film or series is enough? Isn’t it an artist?

Are these generic template promotions really work for movies and series?
Are they watching people? Do they make the movie/series better? Or do they only maintain an ecosystem built on illusion?

– Hansal Mehta (@mehtahansal) 4 July 2025

Hansal Mehta, Shahid, Faraaz, Chhalaang and OTT series, known for its open oral nature, are known for directed films such as 1992 season 1 and Scoop. Mehta began his career in 1993, pointing to the launch of the famous chef Sanjeev Kapoor’s journey on the small screen, by managing Khana Khazana on Zee TV.

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