Swatch apologies for ad showing gesture seen as racist
Swiss watchmaker Swatch apologized for an advertising campaign that upset consumers and said that he was “lifting all the relevant materials around the world”.
In an image for the Swatch Essentials collection, an asian male model is shown to pull the edges of the eyelids up and backwards with their fingers – a humiliating and racist gesture, Swiss public publisher Srf.
The image triggered criticism on social media in China, and great impressives were weighed.
Swatch We sincerely apologize for any trouble or misunderstanding that this may have caused, ”Swatch Instagram wrote on Instagram.
He said that he will handle this issue in a very important way ”.
SRF reported that the apology was published in China and English in Chinese social network Weibo.
China is an important market for luxurious brands and watching.
Dolce & Gabbana’s founders apologized to the video in 2018 after boycotting their products, which are seen as culturally insensitive videos that encourage a runway show in Shanghai in China.
According to the figures of the Industrial Association, Swiss watch exporters are faced with new tariffs in the US and a significant slowdown in the US, Japan and Hong Kong.
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