Sydney lingerie launch: Sydney Sweeney launches lingerie brand with $1 billion boost from Jeff Bezos-backed firm
Billion dollar support
Sydney’s underwear brand is supported by Schwerin, a partner of Coatue, a private capital company. Ben Schwerin is the former president of Snap (Snapchat) and has many famous and technology connections, as stated in Puck’s report.
Coatue recently received a $ 1 billion support from Jeff Bezos and Michael Dell through the Coatue Innovation Fund. For this reason, Bezos does not directly give Sydney money, but the fund supports the company that finances it, according to reports.
Why is Schwerin important?
Schwerin may have been hired by Coatue to use famous contacts to bring star -guided brands like Sydney’s. Coatue usually does not invest in consumer products, so according to reports, it shows how special and unique Sydney’s agreement is.
Underwear was the hint of teasers
Sydney has recently released underwear and swimsuit photos with Amélie Tremblay, which now looks like a teaser for its brand. According to Puck’s report, these publications are now making sense as part of the brand marketing strategy to create Buzz.
Read also: Trump’s right to birth stopped by the court by the court: What does it mean for immigrant families
The author’s opinion on the lingerie market
Line Sheet correspondent wrote a book about underwear and thinks that there was a lot to discuss in the area. However, according to reports, they are waiting to see what kind of underwear he actually made and why he analyzed more before analyzing. Saks Global reported that it has received a new financing of 600 million dollars from the current loan. CEO Marc Metrick said that 300 million dollars arrived in June and another bond exchange will end in August. Therefore, the Credit Agency S&P Global can label SAKs as “selective default” as specified in Puck’s report.
“Selective default” is not full bankruptcy. Metrick told the sellers that this was not a complete assumed and they plan to start repayments in mid -July, according to reports.
S&P said that the agreement is still like a default and that the Saks was financially weak as competitors grow up. Saks has a real estate existence of over $ 4 billion, but according to reports, it did not sell them quickly to meet debts.
Read: Trump says that Brennan and comey can pay a price ”because FBI investigates the wrong statements in the Russian investigation
Like Bloomberg and The New York Times, other media says Saks is at a difficult point by repeating previous reports. Pucking writer Bill Cohan said that Saks had problems in both finance and retail and CEO could underestimate it, according to the Puck report.
Phoebe Philo’s brand is now available in McMullen, a store known for its unique fashion in San Francisco. This shows that Phoebe’s reports have expanded the retail distribution of the brand after opening in Galeies Lafayette, Paris.
The team is meeting with unexpected major US stores to sell their clothes. The only online store selling Phoebe Philo is their own site: phoebephilo.com. Brand discounts keep low and exclusively high and offer special sales only for certain customers, as stated in the report.
Stores such as Bergdorf Goodman have offered some pieces in a private room, not on the main floor. The Philo team wants to avoid hurting the value of the brand by making a very early discount according to reports or spreading very wide.
FAQ
Quarter. Is Sydney Sweeney building a brand of underwear?
Yes, an underwear brand from Coatue, a company supported by Sydney Sweeney, Jeff Bezos and Michael Dell, is released.
S2. Was Sydney Sweeney at Jeff Bezos’s wedding for business reasons?
Yes, the underwear brand is connected to people in the investment circle of Bezos and explains its existence.
