Sydney Sweeney strips down to lingerie in backstage footage from another ad sure to send fans wild

Sydney Sweeney has once again put her world-famous assets on smoldering display in behind-the-scenes footage from her latest ad campaign.

The 28-year-old was prancing around in lingerie from her new line, Syrn, for the lens of iconic fashion photographer Ellen von Unwerth.

She kicked off the series with an exciting new photo shoot on Wednesday, and behind-the-scenes video clips emerged hours later.

Sweeney could be seen opening her feather-adorned black robe to reveal a sizzling lingerie set, which included a black lace bra and matching straps.

To amp up the showgirl chic effect, she pulled her hair up into a Brigitte Bardot-esque updo and scurried toward Unwerth’s camera.

She could also be glimpsed in a low-cut dress (complete with shiny feathered leg warmers) that showed off her cleavage and taut midriff as she posed onstage in front of a projected video in her previous feathered robe look.

The 28-year-old was prancing around in underwear from her new line, Syrn, for the lens of iconic German fashion photographer Ellen von Unwerth.

For another photoshoot, she wore a pink ensemble with garters and thongs for her debut collection, Seductress.

The long-time gearhead was pictured lounging next to a vintage car in one photo, with a purple faux fur coat sliding seductively down her shoulders.

Wearing a wide swath of dark shades, the woman ducked her head and raised her hand to dramatically push away several photographers from the staged image.

Swaying in and out of the car on her high stilettos, she showed off her product to all its advantage by posing around in pose after pose.

Sweeney explained that she launched this product line partly out of frustration because of the ‘annoying straps’ and ‘cutting bands’ she often encountered in bras.

‘I wanted to create a world and a feeling. “I wanted to create an underwear brand that made women feel like they understood them rather than just talking to them,” she said. by hand.

‘Syrn is about confidence without pressure, sexy, strong, soft, fun or all of the above, depending on the day. My vision as the sole founder was to create something that lives in real life and doesn’t hold anyone back.’

Stating that she wanted her underwear to be comfortable, she added: ‘Breasts and bodies are like fingerprints; Everybody’s is different and that’s what I wanted to design for.’

For another photoshoot, she wore a pink ensemble, including garters and thongs, for her debut collection, Seductress.

The longtime gear head was pictured lounging next to a vintage car in one photo, with a purple faux fur coat sliding seductively down her shoulders.

Swaying in and out of the car on her high-heeled shoes, she showed off her product to all its advantages by posing around in pose after pose.

Sweeney explained that she launched her line partly out of frustration because of the ‘annoying straps’ and ‘cutting bands’ she frequently encountered in bras.

‘I wanted to create a world and a feeling. “I wanted to create a lingerie brand that made women feel like they understood them rather than just talking to them,” she told Elle.

The Housemaid bombshell said: ‘Syrn is a feeling of confidence without pressure, sexy, strong, soft, fun or all of the above depending on the day.’

Stating that she wanted her underwear to be comfortable, she added: ‘Breasts and bodies are like fingerprints; Everyone’s is different and that’s what I wanted to design for.’

The first collection was called Seductress and Sweeney described it as ‘bold, confident and unapologetic’. It’s about owning your power and desire on your own terms.’

She added: ‘Starting here set the tone for Syrn as a brand that celebrates femininity in all its forms. This isn’t about dressing for someone else; It’s about how you feel when you wear it. The seductress is that moment when you step into yourself.’

In a press release, she shared how her own development experience influenced the lingerie brand she launched this year.

“I was in 6th grade with DDs,” the Euphoria actress shared. ‘I hated the bra I had to wear. When I bought my first cute, well-fitting bra, I tore it to pieces. ‘Designing for different sizes is a big part of Syrn.’

To add to her showgirl chic effect, she tied her hair into a Brigitte Bardot-esque updo and began prancing toward Unwerth’s camera.

She wore a loose-fitting dress teamed with shiny feathered leg warmers as she posed on stage in front of a projected video in her previous furry robe look.

She added: ‘I wanted to create a place where women could transition between all the different versions of who we are. I love working on cars, I go water skiing, I’ll get dressed for the red carpet, then I’ll head home to cuddle my dogs. ‘I’m not one thing, no woman is like that.’

Sweeney raved: ‘Lingerie is such a fun way to express yourself. You feel feminine and strong. You can keep it all to yourself if you want.’

The latest ad campaign comes months after an ad for American Eagle jeans went viral. Crazy critics cause meltdown on social media he compared it to ‘Nazi propaganda’.

Titled Sydney Sweeney Has Great Jeans, the ad sees the star buttoning up a pair of jeans and offering a playful pun on the word ‘genes’.

‘Genes are passed on from parents to offspring and often determine traits such as hair colour, personality and even eye colour… my jeans are blue,’ says Sydney.

When the campaign launched in July, it was met with an explosion of controversy, with social media users fervently accusing it of being racist and flirting with eugenics in light of its star’s blonde-haired, sky-blue-eyed appearance.

Other viewers came to the defense of the bombshell, calling the backlash “unwise” and saying opponents of the ad were “putting too much meaning into it.”