Sydney Sweeney’s first attempt at addressing her American Eagle campaign was a fiasco. She’s just tried again
“Anyone who knows me knows I’m always trying to bring people together. I’m against hate and divisiveness,” Sweeney added.
The Emmy nominee is promoting his third film, Paul Feig, which will be released in 2025. Servant. The press tour ahead of this debate was supposed to be a victory lap after a monumental year.
Sweeney finished 2024 by securing Hollywood It Girl status; many critics and fans heralded her as potentially the next Julia Roberts or Angelina Jolie.
But public reaction to the American Eagle campaign and subsequent box office flop christy Australian director David Michod’s biopic about American boxer Christy Martin has left the same people questioning whether her star is falling as quickly as it is rising.
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His first attempt to address American Eagle’s response was a failure. GQ “Men of the Year” cover story in November.
Sweeney broke a three-month silence, telling journalist Katherine Stoeffel that he was “absolutely” surprised by the response to the campaign, and that it was “surreal” to have Trump and Vice President J.D. Vance commenting on it, but that it “didn’t sway me one way or the other.”
Sweeney refrained from condemning the far-right views that critics associated with the campaign, further infuriating them.
Sweeney, pictured here in the American Eagle campaign, has addressed the controversy twice since the ads went live in July. Critics were further infuriated when he first appeared in a GQ interview in November.
The actor also told GQ He said he was not inclined to make a formal statement explaining or defending the campaign because he “always believed that I’m not here to tell people what to think.”
“I know who I am. I know what I value. I know I’m a kind person,” Sweeney said in November. “I know I love it a lot and I’m excited to see what happens next. That’s why I don’t let others define who I am.”
inside People But in the interview, Sweeney showed that he understood the consequences of this approach, but once again avoided directly addressing specific accusations and did not apologize.
“My attitude in the past has been to never respond to press, negative or positive, but I have realized recently that my silence on this issue has only widened the gap rather than closed it,” Sweeney told the magazine. “I hope this new year brings more focus to the things that connect us rather than the things that divide us.”
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