New California law bans loud ads on streaming services for ‘peace and quiet’ | California

California ordered the strong entertainment industry to turn the volume on Monday with a new law requiring flow services such as Netflix, Hulu, Amazon Prime and YouTube to ensure that sound levels do not suddenly jump during commercial breaks.

The legislation, which was signed by Governor Gavin Newsom, is forcing strong flow platforms to comply with the existing arrangements that prevent television broadcasters from bombing the ears of the audience with extremely high advertisements since 2010.

Since then, the Federal Communication Commission required broadcasting stations and cable channels to ensure that ads have the same average volume as the programs in which they were interrupted, but so far more and more powerful flams have been exempted.

“We heard the California loudly and clearly,” Newsom said A statement“And what is open does not want advertising on a higher level than the level they have enjoyed before.”

California Senate Bill 576 Introduced by Tom Umberg, a California State Senator with a Legislative Assistant He complained to him last year Sudden noise explosions during the name breaks disturbed the newborn Samantha’s sleep.

“This bill was inspired by the baby Samantha and every exhausted parent with a baby’s sleep in the end, just for a flow advertisement to take back all this hard work,” he said. “SB 576 brings a very needed peace and silence to California household people, making flow ads not higher than the shows we really want to watch.”

Since most of the flow platforms are located in California, the new state bill can set a national standard and lower skin throughout the country.