Tesco unveils 270 new and improved products in huge boost for shoppers | UK | News
Tesco launched a large revision of the frozen food section, which offers 270 new or raised goods. The renovation includes an important renovation of its brand, new collaborations and renewed offers from external brands.
The movement includes new Brands Street snacks and Craft Pizza, as well as branded restarts on an impressive number of brands, including brands, GregGS, Zizzi and Istu. Supermarket has also expanded the “best” range with new pizzas, pies, poultry, fish, meat and desserts. Other new products are the best Korean chicken tenders and tesco package carbonara pizza. But that’s not all – Tesco updated more than 50 products with advanced recipe and renewed packaging. The movement revealed that the research of the supermarket found that one -third of people eat frozen food at least twice a week.
In another major movement, Tesco introduced Air Fritöz instructions for the first time about all its own brand products.
The research said it was a bold, colorful red design that brings “outstanding”, “a fun, packaging style” and reshaped products with more sauce without restarting. Makeup contains 17 new lines in fish and poultry animals.
Tesco Frozen Category Director Naomi Kasolowsky said: uz We are excited to bring the biggest change to our frozen corridor with more than 270 new and improved products in about ten years.
“Frozen foods offer fantastic quality, super suitable and great value. We know that our customers will love changes in this autumn because we both develop our Tesco series and offer exciting new brands to the shelves.”
This move comes only a few weeks after TESCO will increase the price of the popular dinner agreement offer to £ 4.25 for non -Clubcard owners and for those with a Clubcard for £ 3.85.
Before that, the standard tesco food agreement with a Clubcard was £ 3.60 and £ 4. For more than a decade, Tesco has protected the cost as £ 3, but it increased for the first time in 2022 due to inflation.
Nevertheless, it seems that there is a new participant in the battle for lunch customers. Pret a Manger announced that it will try to try food agreements in the UK and enter into competition directly with its well -established supermarket offers.
The details of the pricing have not yet been approved, but the agreement is reported to include both breakfast and lunch options, including a croissant with coffee in the morning and a classic sandwich, snack and lunch. Earlier this year, he followed a similar launch in France and said that Pret was well met.
