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Parents are so panicked about the job market they’re paying career coaches $15,000 years before their kids graduate from college

Career coaches often tell college students to start looking for a job months before they flip the tassel. But in an increasingly brutal job market, some parents years before their children receive their degrees.

Today’s average university tuition fee is $38,000 per yearConcerned parents are betting that thousands more will give their children a competitive advantage to succeed in the job market.

Anywhere from $4,200 to $15,000, Next Big Step It can help children stay one step ahead in the increasingly difficult job market, starting from second grade.

“There are many people who are very concerned and are asking ‘can you please help my child?'” said Beth Hendler-Grunt, president and CEO of Next Great Step. “We have many parents who will reach out to us.” Luck.

Today, college graduates face a difficult path to finding employment. Apart from the difficulties and troubles brought about by the application process, where artificial intelligence is becoming increasingly difficult, as reported by some applicants, I shoot thousands of them resumes — unemployment rate among recent college graduates now higher than among all workers Federal Reserve Bank of New York.

Next Great Step is just one of many companies promising job seekers a quick ticket out of the dead end ghost jobsartificial intelligence-automated applicant tracking systems and an increasingly competitive job market.

Other companies, e.g. Reverse Recruitment AgencyFind My Career and Career Representatives apply to jobs on behalf of clients.

What can up to $15,000 get you?

Founded in 2015, Next Great Step has seen an increase in demand over the past few years, according to Hendler-Grunt.

While many colleges and universities offer career services that provide everything from resume reviews to interview preparation, Next Great Step offers one-on-one mentoring and group coaching sessions.

Next Great Step also provides company and industry analysis, as well as networking assistance and contact research.

“We kind of take that away from the parents,” he said. “It gives them some relief to have someone else who can help because so often this becomes a point of friction between parents and young adults.”

The goal of the six-month program is to help students land a coveted summer internship and get closer to their dream jobs.

Next Great Step also helps customers master AI, Hendler-Grunt said. Coaches teach students how to create custom agents or use platforms like Claude and Perplexity to analyze information.

“This ability to understand [AI] “It’s becoming increasingly important, even for non-technical roles,” he said.

Actually a recent Anthropic to work AI has already been found to be theoretically capable of performing many of the tasks associated with roles in engineering, law, business, finance and management.

Today, many colleges have not yet integrated AI into learning; Professors also often outright ban use of technology in the classroom. This comes despite a growing number of employers doling out bonuses based on the use of AI. A surprising 77 percent of executives said that employees who refuse to become proficient in AI will not be considered for promotions or leadership roles, according to one study. questionnaire From AI platform Writer and Workplace Intelligence.

Still, Hendler-Grunt emphasized the importance of what he called “luxury” skills, such as critical thinking and communication.

“The most important part of success in landing a job is building relationships,” he said, “because people hire people, not technology.”

This story first appeared on: Fortune.com

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