FMCG products set to cost more if global pressures persist, hurting consumption

According to K Ramakrishnan, MD, South Asia, Worldpanel, most of the macro assumptions for India’s 2026 outlook are built around crude oil prices, which average $80-$85 per barrel. If prices remain at $100 per barrel for an extended period of time, it could significantly change cost structures across logistics, packaging and fertilizer availability.