Pret a Manger takes on supermarkets with major new change | UK | News
Pret a Manger tries to try the opportunities for food in the UK, accelerating his game in battle for lunch customers, which brings him directly to competition with his deep -rooted supermarket offers. The High Street Food Chain plans to test the new format in the last quarter of 2025 as part of the increase in the brand and forcing it to return from the latest financial disruptions. The details of the pricing have not yet been approved, but the agreement is reported to include both breakfast and lunch options, including a croissant croissant in the morning and a classic sandwich, snack and lunch.
Earlier this year, he followed a similar launch in France, which said Pret was well met. The hearing starts from next week and CEO panel Christou said that the new offer aims to strengthen Pret’s position in a challenging market.
Mr. Christou said: “2024, despite intense strains in the hospitality industry, was another year of growth for Pret, where we made disciplined decisions to protect sales.
“Our priority will be to increase transactions and sustainable growth by offering great value for Pret customers.
“Our focal point will be to give priority to the city centers and travel centers at the UK and international level, the experience and expertise of an additional board of directors in the world -class and a reinforced management team.”
Supermarkets such as Tesco and Sainsbury’s have long been on the way to offer budget -friendly lunch options through popular food deals. However, increasing food costs have increased prices in recent years. As of August 21, 2025, Tesco increased the food agreement prices to £ 4.25 for non -Clubcard owners and £ 3.85 for those with Clubcard.
For more than a decade, Tesco has protected the cost as £ 3, but it increased for the first time in 2022 due to inflation. Meanwhile, the price of Sinsbury’s standard dinner agreement increased to £ 3.95 in June 2025.
Movement comes as imitations with financial pressure. Last year, the value of the enterprise was reduced by approximately one -third, the parent company JAB, despite the underlying profits rising from 36% to £ 98 million, 525.5 million £ 552.9 million £ 552.9 million Writritown recorded the loss of pre -tax loss.
Pret attributed Writritown to the re -evaluation of the value and asset value of the brand, which has been the first setting since JAB’s purchase of $ 1.5 billion in 2018.
The company said that the investigation reflects the post -Pandemic market and wider economic pressures, including the minimum wage and increases in the employer national insurance contributions.
Despite the loss, Pret reported that similar sales increased by 2.8% and that total income increased by 10% to £ 1.2 billion thanks to international expansion.
Pret is currently running 717 stores globally in 21 markets and increases by 11% compared to the previous year and focuses on expanding footprints in the United States.
