Amazon’s internal review process ‘Forte’ requires employees to list accomplishments. Here’s what we know
E-commerce giant Amazon is asking corporate employees to submit three to five “accomplishments” that best reflect their work, part of this year’s performance evaluation process known internally as Forte, according to a report by Business Insider, citing people with knowledge of the development and an internal guide.
The guide also said employees will be asked to share “specific examples” of what they deliver and actions they plan to take to continue their growth at the company.
“Achievements are specific projects, goals, initiatives, or process improvements that demonstrate the impact of your work,” the report quotes internal guidance. “Think of situations where you took a risk or innovated even if it didn’t lead to the results you hoped for,” he added.
The latest development is significant because it is the first time Amazon has openly formalized Forte around individual achievements, the report said, citing people aware of the matter who asked not to be named discussing internal matters.
The company often included a self-assessment component; Previous studies have looked at broader questions, including employees’ “superpowers,” interests, and “When you’re at your best, how do you contribute?” It focused on other questions such as.
Will Forte affect salary?
Forte plays a very important role in determining the wages of employees. Managers also consider peer feedback, compliance with Amazon’s Leadership Principles and job-specific skills to give an “Overall Value” rating that factors into annual compensation, the report said.
live mint could not independently verify the report.
CEO Jassy’s workforce disciplinary measures
The revised initiative highlights Amazon CEO Andy Jassy’s ongoing efforts to build a more disciplined workforce and a more unified corporate culture. He implemented a full return-to-office policy in 2025, reduced layers of management and overhauled Amazon’s pay structure and performance review process to reward top performers first.
A change in the industry
This points to a broader shift in how tech companies treat employees. Recently the industry has become more demanding. Elon Musk initiated this change in 2022 by requiring Twitter employees to report their weekly achievements. Meta CEO Mark Zuckerberg pursued this with increasing intensity for a year. Even Google has become stricter.
A few years ago, some teams at Amazon, such as the advertising and IMDb video departments, began pilot testing a similar Forte question. At the time, advertising manager Paul Kotas reported to staff that highlighting specific accomplishments “helps facilitate a more productive dialogue” with managers.
